Khloe Kardashian and Tristan Thompson’s baby news, to the death of Ivana Trump, the headlines have been busy.
30.06.2022 - 00:29 / variety.com
Cynthia Littleton Business EditorWhen superfans speak, Hollywood should listen.The entertainment economy is increasingly relying on the superfan demo, the built-in audiences that make it plausible for a studio to take a nine-figure swing on a film or TV entertainment entertainment franchise. To take the pulse of some of media’s most committed fans, I ventured to Anaheim, Calif., last week for VidCon, the annual gathering for devotees of YouTubers, TikTokers, Twitch personalities and other digital, social and gaming media extensions. These are the hardcore fans who will spend real money to attend a four-day conference stacked with panels and meet-and-greet opportunities.I had a hunch going in that these would probably be the most important conversations I have all year in terms of getting insights into where entertainment is headed.
I was not disappointed. It’s a given that this generation and their older siblings no longer watch old-fashioned TV. I wanted to hear directly from some of the most rabid consumers of this emerging form of content that fuels the YouTube and social media machine.
I wanted to learn more about how TikTok et al have supplanted TV viewing for the generation that has never known a world without smartphones. Do they watch in primetime hours? How do they discover new personalities? How do they navigate their social feeds?The responses blew me away. I spoke with 10 randomly chosen small clusters of VidCon attendees at the Anaheim Convention Center.
It’s not a scientific sample by any means, but it is enlightening. Each group was devoted to their own custom-tailored esoteric slice of fandom. One thing that Hollywood needs to know that was consistent across each group: Most of what they “stan” deeply is
.Khloe Kardashian and Tristan Thompson’s baby news, to the death of Ivana Trump, the headlines have been busy.
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