Life after Will Young: how talent shows shaped Britain
30.01.2022 - 02:25
/ msn.com
Pop Idol final. Watched by 15 million viewers, Will Young triumphed over Gareth Gates with 53. 1% of a record 8.
7 million votes. It wasn’t just the start of things for Young and Gates, it marked the birth of a cultural phenomenon: the television talent show. In 2004, one of the Pop Idol judges, Simon Cowell, launched The X Factor in the UK, a primetime weekend TV show to discover new singing talent.
Right now, The X Factor is “resting”, believed permanently shelved, which counts as a mercy killing. After 15 series, it was a shadow of its former self: a formulaic karaoke-panto of nosediving ratings, hammy showboating, and forgettable contestants. The last UK winner – Dalton Harris in 2018 – stepped out into a swamp of indifference.
Nor is Cowell the all-powerful starmaker, the primetime Barnum, he used to be: his recent ITV venture, Walk the Line, was axed after one series due to poor viewing figures. How different from when The X Factor was an unstoppable ratings juggernaut, syndicating to 80 countries, spawning an international franchise, including a US version. The sociocultural impact went yet further, changing the shape, ethos, the very DNA, of mainstream culture – music industry practice; television programming – and rezoning the aspirations of starstruck youth, making them want to be pop stars instead of teachers, nurses or shop assistants, in a way many thought to be irresponsible.