Lyft. The iconic Oscar Mayer Wienermobile is hitting the street like a dog in heat across select neighborhoods in New York, Chicago, Los Angeles and Atlanta, surprising unsuspecting Lyft riders.“Lyft has been helping riders get back to the summer fun they missed in 2020, whether you’re headed to a family picnic, BBQ with friends, or attending a sports game or concert,” Ethan Eyler, head of brand products at Lyft, said in a press release.