variety.com
13.03.2023 / 10:01
Asian Content Bigwigs Discuss Co-production at FilMart: ‘We’ve Been Looking for This Formula for Decades’
Naman Ramachandran Asian content heavyweights revealed their thoughts on several subjects at a panel called “The Asian Wave in 2023 and Beyond” on March 13, the opening day of FilMart in Hong Kong. The lively session, moderated by Variety‘s Asia editor Patrick Frater, featured Sebastian Kim, director of international content sales and acquisition at Korea’s CJ ENM, Sanmesh Thakur, executive VP and territory head, Asia Pacific, at India’s Zee Entertainment Enterprises and Ziraviss Vindhanapisuth, VP, international business at Thailand’s BEC World Public Company. The evergreen topic of co-production was discussed in some depth. Kim said: “We’ve been looking for this formula for decades and for now, we find that the best formula of co-production is more like an adaptation of the original — A place to B place production — that’s how we’ve been doing it.”