Kidoodle Streamer Receives $62 Million Investment From TriWest Capital Partners
21.06.2022 - 15:37
/ variety.com
William Earl Kidoodle, the children’s streaming service that bills itself as a safe environment for young viewers as well as advertisers, has received a $62 million investment from Canada’s TriWest Capital Partners.The deal values the 10-year-old digital media firm based in Calgary at $465 million. Kidoodle offers a bundle of subscription streaming channels that feature content hand-selected to be appropriate for impressionable young minds.
It also has ad-supported tiers that promise to offer a carefully controlled environment for age-appropriate advertising.Kidoodle, owned by A Parent Media Co., saw rapid growth during the pandemic and has been looking to capitalize on both ends of the streaming video growth curve: subscription and ad-supported. Kidoodle has ad-filtering technology that is also being licensed out to other users as concerns grow among mainstream digital publishers about thespread of objectionable content online.
As part of the investment, TriWest Capital’s Jon Spencer has joined Kidoodle’s board of directors.“Management’s vision has allowed APMC to build industry leading ad-technology to provide solutions to open media platform problems, all while prioritizing the protection of children in a rapidly growing and changing industry,” Spencer said. “TriWest is excited to be part of the Company’s next phase of growth and is proud to partner with a team committed to the family values APMC represents.”The Canadian private equity firm’s interest in Kidoodle is validating for the entrepreneurs who pursued their vision for a kid-safe streaming platform long before the streaming wars erupted.
Kidoodle is available in about 160 markets around the world. The company has mostly licensed content but is stepping up its
.
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