The Duke and Duchess of Cambridge were pictured recording a voice message on Friday 13 May, which was created for mental illness sufferers in association with the Better Health – Every Mind Matters Campaign. Prince William and Kate Middleton’s participation in the audio taping titled Mental Health Minute comes amid Mental Health Awareness Week, which runs from 9 to 15 May.The 60 second message spoken by the Royals targeted the Every Minds Matters campaign theme of loneliness this year and aired across all UK radio stations at 10.59am on Friday with the aim to “lift someone out of loneliness".