Two high-profile professional athletes are the latest to cut ties with Kanye West.
07.10.2022 - 11:39 / nme.com
Kanye West‘s tumultuous partnership with Adidas is reportedly “under review” according to new reports.West partnered with Adidas under the Yeezy banner in late 2013, with their first collection debuting in 2015. Under the terms of West’s contract with Adidas, the rapper retains full ownership of the Yeezy brand, and has complete creative control over the products released through the brand.Over the past year though, Kanye has accused Adidas of a number of wrongs, including allegedly creating Yeezy Day, the annual day in which the brand releases some of its most anticipated Yeezy sneaker drops, without his personal approval.
Last month, he then hit out at the company again with a new post imagining the death of the sportswear brand’s chief Kasper Rørsted.Now, according to new reports in CNBC and Hypebeast, Adidas are reviewing their contract with the rapper.A statement from Adidas reportedly read: “Adidas has always been about creativity, innovation, and supporting athletes and artists to achieve their vision. The Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history.
We are proud of our team that has worked tirelessly throughout our collaboration with [Kanye West] and the iconic products that were born from it.“We also recognise that all successful partnerships are rooted in mutual respect and shared values. After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review.
Two high-profile professional athletes are the latest to cut ties with Kanye West.
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As expected, Adidas yesterday formally cut its ties with Kanye West, announcing it was ending production of all the Yeezy branded products it has made via its partnership with the rapper.West’s relationships with some of his business partners in the fashion domain were already deteriorating before his recent spate of controversial and anti-semitic statements.Adidas, which has been working with West since 2013 – with the first trainers under the Adidas Yeezy brand being launched in 2015 – announced it was reviewing its long-standing partnership with the rapper earlier this month.The sportswear firm’s current deal with West was reportedly due to run through to 2026, but yesterday it confirmed it was terminating the partnership with immediate effect. This follows West’s recent claim in a controversial Drink Champs interview that “I can say antisemitic things and Adidas can’t drop me”.“Adidas does not tolerate antisemitism and any other sort of hate speech”, the company said in a statement.
Kanye West is no longer a billionaire.
Another one bites the dust.
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In what may be the toughest blow, ego-wise, in the fallout from Kanye West’s antisemitic rants last week, Forbes announced today that the rapper is no longer on its glitzy list of the world’s billionaires. A chief cause for the change was Adidas ending its relationship today with Ye, as he is now known. He had been among the first hip-hop moguls to make the list.
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, who now goes by Ye, after the rapper made a series of in an interview on Fox News and on social media. The sportswear giant was under growing pressure to cut ties with the Yeezy founder, whose incendiary comments have been condemned by high-profile figures.
Let’s all say it together — F**KING FINALLY!
Adidas is the latest of Ye’s big-name partnerships to end its business relationship with the hip-hop star after he made repeated antisemitic comments and espoused disproven conspiracy theories last week. The company faced calls from all quarters yesterday to drop the former Kanye West from its list of partners.
It’s over. Adidas has announced its decision to part ways with Kanye West in the wake of the rapper’s anti-Semitic remarks and other offensive comments.
Kanye West has been dropped by his agency CAA over his antisemitic comments. The Stronger rapper has come under fire this month for making divisive and offensive remarks about Jewish people on social media and in interviews. As a result of the controversy, Creative Artists Agency (CAA) officials confirmed on Monday that they are no longer representing Kanye as a client.
Adidas may be slow to act, but more people in Kanye West‘s orbit are cutting ties with him!