By Andreas Wiseman
Joe Lycett goes back to his own name after changing it to Hugo Boss
17.04.2020 - 04:03 / msn.com
Joe Lycett is reverting to his own name after officially changing it to Hugo Boss as an act of protest against the company.
The stand-up comic - who fights for the rights of the public in Joe Lycett's Got Your Back - changed his name to match that of the German fashion brand earlier this year, saying that they targeted small businesses for using the word “Boss”.
However, he said he has now raised awareness and that it is time to be a Lycett again.
A statement pic.twitter.com/LkH792BoKZ
The star,
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Comedian Joe Lycett drops Hugo Boss name change
British comedian Joe Lycett, who changed his name to taunt a fashion brand Hugh Boss, has revealed he is returning to his original name.