Jennifer Lopez stuns in hot pink lingerie in exciting career announcement
24.03.2023 - 17:57
Jennifer Lopez has added a new title to her resumé – global brand ambassador for Intimissimi.The Italian lingerie and intimate apparel brand has revealed the news to HELLO! to coincide with the release of their Spring Summer 2023 campaign, in which the icon wows wearing a variety of striking cyan blue, coral and hot pink silk and lace lingerie sets. Pretty Flowers Gioia Super Push-Up Bra, £47, Brazilian Briefs, £21, Mannish-Cut Jacket in Silk Satin, £99, all IntimissimiTake our poll:In the images, photographed by Chris Colls to evoke a dreamy summer in Positano, Jennifer Lopez playfully poses in a bedroom, with glowing golden skin, smokey eye makeup and tousled hair. The footage reveals a day in her life as she dances around the room, sips coffee, and sings the Italian song II Cielo in Una Stanza (‘the sky in a room’).
Pretty Flowers Sofia Balconette Bra, £47, and Briefs, £21, both Intimissimi Mannish-Cut Jacket in Silk Satin, £99, and Trousers, £89, both IntimissimiJennifer Lopez first wore the brand last year after holidaying in Italy. “I love Italy - the people, the fashion, the culture, the food and the storied history.
When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs.” she shares with HELLO!.“I’m proud to be an Intimissimi woman and honoured that they view me as someone who emulates their own qualities of confident, lively and strong.”WATCH: Behind the scenes on the Jennifer Lopez Intimissimi shootThe new campaign aims to celebrate women and empower them to feel confident and valued in all the roles that they play, an ethos exemplified by the multi-hyphenate Lopez. Pretty Flowers Sofia Balconette Bra, £47, Mannish-Cut