International Box Office 2022: Gains & Growing Pains Amid Product Gaps; Global Studio Rankings
11.01.2023 - 01:45
/ deadline.com
A flying ace, rampaging dinosaurs, Marvel, DC, Minions and battling blue aliens on a distant planet were among the highlights of 2022 for the Hollywood studios at the global and international box office. Still, it was yet another year of transition, with worldwide grosses reaching an estimated $26B — a 27% increase on 2021 but 35% off the pre-pandemic three-year average, according to Gower Street Analytics. The upward trajectory also occurred overseas as some markets came back strongly, while others struggled and exchange rates went wild.
The international market (excluding China) is estimated to have finished the year at around $14.1B, a 55% gain on 2021 and a slimmer 29% deficit against the 2017-19 average. With China, it was $18.4B, landing all of international at 71% of the worldwide total. (Recall also that owing to Russia’s invasion of Ukraine, studios boycotted the market, which was down an estimated $236M versus 2021).
In a mirror of previous years for the majors, Disney ruled globally and internationally. It’s followed by Universal, and in a jet-fueled thrust, Paramount flew up to the No. 3 spot on our rankings chart (see the graphic below).
Par’s Top Gun: Maverick was the No. 1 movie of the calendar year, only just recently overtaken by 20th Century Studios/Disney’s Avatar: The Way of Water as the top release of 2022.
While the success of those titles and others including Jurassic World Dominion — the only other 2022 pic to cross $1B worldwide — Doctor Strange in the Multiverse of Madness, Minions: The Rise of Gru, Black Panther: Wakanda Forever and The Batman helped energize the marketplace, there were certainly gripes about a lack of product.
In the first quarter of 2022, there still were major Covid