variety.com
31.05.2022 / 10:29
Disney+ Hotstar Hits 5 Million Subscribers in Indonesia as Southeast Asia SVOD Grows – Study
Patrick Frater Asia Bureau ChiefDisney+ Hotstar reached the landmark 5 million subscriber total in Indonesia, which is emerging as one of the largest and most competitive streaming markets in Southeast Asia.The overall number of paying SVOD subscribers in Southeast Asia reached 39.5 million at the end of March, as the region added a net 2.8 million new subscriptions in the first quarter of 2022, according to new research from consultancy Media Partners Asia and its AMPD usage measurement offshoot.Indonesia accounted for 17.4 million, nearly half of the regional total, at the end of the quarter.“Indonesia continues to be an arena for competition and scale for local, regional and global streamers, with growing pressure on incumbents to stand out in brand, content, marketing and bundling in order to impact time and wallet share. Vidio and Disney+ Hotstar were stand-outs in the first quarter, growing their share of premium video consumption to 28% and 15% respectively, up from 19% and 10% in the fourth quarter of 2021, to occupy the top two spots, ahead of WeTV, Netflix and Viu.