Inside the ManningCast: How ESPN and Two Football Brothers Are Transforming Sports TV
10.02.2022 - 19:03
/ variety.com
ESPN executives have been trying since 2018 to convince Peyton Manning to join the in-studio broadcast team for their flagship “Monday Night Football.” Now they may be happier that he turned down those overtures.That’s because the retired NFL quarterback has gained traction with an alternate “Monday Night Football” telecast for ESPN2 that he began hosting with his younger brother, Eli, another former all-star QB, in September. The stakes couldn’t be higher for ESPN, the NFL or the TV business — even though the decidedly low-tech broadcast, which quickly came to be known as “ManningCast,” feels like a cross between hanging out in a sports bar and a glorified Zoom session.
The brothers have held forth for 10 Monday nights during the 2021 NFL season, offering live banter and crosstalk alongside the same feed of the game being broadcast on ESPN and sometimes ABC. Football fans who want traditional play-by-play game coverage can tune in to “Monday Night Football” regulars Steve Levy, Brian Griese, Louis Riddick and Lisa Salters on the mothership ESPN.
Those who want to hear two Super Bowl MVP quarterbacks chop it up with the occasional athlete or celebrity guest can sit back and relax with the ManningCast.Fans are hooked. On Wednesday, ESPN and its corporate parent, Disney announced an expanded deal with the Mannings, who will create concepts similar to the ManningCast for UFC, college football and golf broadcasts under Peyton Manning’s Omaha Productions.
Media companies see the format as one of the creative steps that networks and streamers must take to squeeze profits out of increasingly sky-high sports rights. The leagues think they’ve hit upon a new way to get younger fans to watch their games.
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.