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Incredible CGI images show making of Highland cow on motorbike ad for Virgin media
08.12.2022 - 08:31 / dailyrecord.co.uk
A new behind-the-scenes look at the making of Virgin Media's newest ad campaign featuring a Highland cow has been released.
The advert, directed by Jeff Low, stars a 3D model of a Highland cow riding a motorcycle through the Scottish Highlands to promote the company's fast Wi-Fi.
Watching the advert, you could be easily fooled into thinking the cow is real, but now Untold Studios, the creative group behind the ad, have shared a look at how they did it.
The video reveals how the furry star of the show was made using 3D computer generated imaging technology (CGI), and how the visual artists were able to make the cow look so realistic. The illuminating clip starts similarly to the advert, showing a close-up of the cow.
However, it soon reveals how the virtual animal was created. First, all of the cow's tufts of fur are individually coloured.
Then, each individual strand of fur is also coloured, showcasing the staggering power of the visual effects software. After this, the clip then shows how the team were able to simulate the effect of the cow's fur blowing in the wind while riding on the motorbike. This was achieved by first filming a human driver's hair as he rode the bike and emulating the effects of the wind.
Next, the computer-generated cow is stripped back to its bones and horns, demonstrating that Untold Studios aimed to be as realistic as possible when simulating the animal's movement throughout the advert.
Finally, the video reveals how the 3D model was inserted into the footage of the Scottish Highlands. Again, by modelling the technology around footage of a human driver biking along the route.
By mapping the model of the cow to the real-life driver's movements, the visual effects artists were able to seamlessly overlay
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dailyrecord.co.uk
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