Iceland like to do things a little differently, especially at Christmas. In 2018 they even had a controversial advertisement banned from TV.
21.10.2021 - 16:22 / manchestereveningnews.co.uk
Iceland is to give food products on the last day of their shelf life away for free to online customers in an effort to reduce waste.
The supermarket says its ‘Free on Last Day of Life’ initiative has the potential to give away more than 1.3 million items worth £500,000 a year to Iceland’s customers while cutting food waste.
All food items ordered and delivered by Iceland have previously had a shelf life of at least two days.
The launch across all 1,000 of the supermarket’s sites follows a
Iceland like to do things a little differently, especially at Christmas. In 2018 they even had a controversial advertisement banned from TV.
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Iceland has announced an initiative to give away food on the last day of their shelf life at no cost to online customers.
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