The Beckhams are embracing the Christmas spirit after Santa visited their Cotswolds home.
06.12.2022 - 12:05 / heatworld.com
It’s been a difficult few weeks for Brand Beckham, with David’s presence at the World Cup in Qatar – where he is being paid a reported £150million to promote the country – roundly criticised. Back home, Victoria has been trying to cope with the backlash over David branding Qatar a “really special” country, despite its appalling human rights record and the fact that homosexuality is punishable by death.So, the last thing she needs is yet more negative publicity, especially about another sore point for the brand – her heavily in-debt fashion business.
During the Black Friday sales, Posh’s flagship store in London’s prestigious Dover Street was pictured empty at 10am, leading to headlines about the business being £53.9m in debt. Although customers came in throughout the day, of course, and many more took advantage of the brand’s 20 per cent off beauty online, the coverage still left Victoria feeling deflated.Now, heat has been told she’s weighing up the company’s future as it struggles to recover from the pandemic, because she doesn’t want to have to keep relying on bailouts from husband David, who’s apparently told her the 14-year business is on its last chance.
“David doesn’t want to be the bad guy, but the business has been propped up with money from Brand Beckham for years, and it can be a big drain on finances. He wants to see it moving in the right direction – if it’s not making money, then changes need to happen.“But it’s such a thorny subject for them, because Victoria is so passionate about her business.
The Beckhams are embracing the Christmas spirit after Santa visited their Cotswolds home.
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wining and dining with the California rebel and his partner Michèle Lamy in Paris led to assumptions—okay, fine, just hopes and prayers—that the creatives could have a little something up their (artfully draped) sleeves.Beckham’s return to France follows her successful spring-summer 2023 show—her first in the fashion capital and a big step up in terms of craft, execution, and styling. “I feel like this has been a flag-in-the-sand moment for the brand,” said Beckham of doubling down on her company values and recentering the modern VB woman who is “quite intellectual, quite cool, quite subversive.” This time around on French soil, Beckham seemed to be forward-planning while soaking up the festive spirit.
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Fashionable friends! Victoria Beckham and Eva Longoria enjoyed a stylish night out.