Karen Idelson When we look back on 2020, Hollywood will probably think of it as a pivotal time for the data produced by such things as stream-ing entertainment and social media but data analysts and strategists have been working with talent agencies for years to uncover powerful opportunities for their clients.Strategists can use data to unearth potential indexing (Your fan base also tends to use financial services and love dogs? Who knew?!) that could lead to endorsement deals, product