How TikTok Is Fueling Hollywood Marketing Campaigns Like Sony’s Epic Pitch For ‘Spider Man: No Way Home’

Tim Gray Senior Vice PresidentThere has been media debate whether “Spider-Man: No Way Home” could get a best picture Oscar nomination, since voters of the Academy of Motion Picture Arts & Sciences have been reluctant to celebrate movies in that genre. But describing this as a superhero movie is like saying “The Godfather” is a gangster film. It IS, but it’s much more.The box-office success proves that the film is hitting a nerve with audiences: They needed this film.

Clayton Davis A tsunami of buzz and Oscar-telling indicators drop on Thursday, with the major guilds announcing award nominations. The Directors Guild of America (DGA), Writers Guild of America (WGA), Producers Guild of America (PGA) and American Cinema Editors (ACE Eddies) all serve as critical barometers for the Academy Awards, especially in the race for best picture.DGA has averaged four of their five nominees landing in the Oscars’ best director category, including last year with Aaron Sorkin (“The Trial of the Chicago 7”) getting bumped for Thomas Vinterberg (“Another Round”).

WARNING: SPOILERS AHEAD!

Andrew Garfield is giving fans some insight into his big surprise appearance in Spider-Man: No Way Home!

Andrew Garfield only trusted three people with the news that he would make his return to the Spider-Man franchise in. During an appearance on Monday's , the 38-year-old actor, who played the web-slinging superhero in two previous Spider-Man films — 2012's and its 2014 sequel -- shares who he let in on his secret.

Spider-Man: No Way Home has become the sixth highest grossing film of all time at the box office, currently collecting a huge $1.69billion (£1.25bn).The film, which was released last month, became the first Hollywood film to gross over $1bn since 2019, reaching the milestone in just 12 days.As Deadline report, the Tom Holland-starring film, which sat in eighth in the all-time list until recently, has now overtaken Jurassic World ($1.67bn) and The Lion King ($1.662bn), with a current taking of $970.1m at the international box office.No Way Home is the first film to gross $1billion since the COVID-19 pandemic started. The last film to make as much was Star Wars: The Rise Of Skywalker, which landed in December of 2019.The new film marks the end of the Homecoming trilogy, the first collaboration between Sony (which owns the film rights to Spider-Man and a litany of related characters) and Marvel Studios.

Rebecca Rubin Film and Media ReporterAdd another notch on “Spider-Man: No Way Home’s” long list of box office achievements.Over the weekend, Sony’s comic book adventure became the sixth-highest grossing movie in history with $1.69 billion at the global box office (not adjusted for inflation). It passed “Jurassic World” ($1.67 billion) and “The Lion King” ($1.66 billion) to secure that spot.Now in its sixth weekend of release, “Spider-Man: No Way Home” returned to the No.

Refresh for latest…: With an amazing $1.69B worldwide cume through Sunday, Sony/Marvel’s Spider-Man: No Way Home has become the No. 6 film ever globally, passing Jurassic World ($1.67B) and The Lion King ($1.662B) to get there. This includes a running $970.1M from the international box office, which should portend an eventual $1B overseas gross — and without a China bump. Domestic is at $721M+.

horror reboot has grossed $42.6 million, according to IMDB’s Box Office Mojo database.“Spider-Man: No Way Home” remained in second place, after “Scream” knocked it from the top spot on its opening night last week, pulling in $3.5 million in sales on Friday and $710 million to date.Romance flick, “Redeeming Love,” based on a 1991 novel, took third, with $1.5 million in ticket sales on Friday, its opening day.

Local 600 publicists who coordinated and implemented these successful campaigns during a very difficult time,” Main said.Per the group’s official explanation, the Maxwell Weinberg Award “honors active members working on motion pictures whose achievements in publicity and promotion during the previous calendar year are deemed outstanding.Recipients of the group’s Motion Picture Showman of the Year Award and the Television Showman of the Year Award will be announced at a later date. The honoree who will receive the Bob Yeager Award for Community Service will be announced during the ceremony.

Spider-Man: No Way Home.The pair worked together on the Amazing Spider-Man films as Peter Parker and Gwen Stacy from 2012 to 2014 and were in a relationship for several years.“Emma kept on texting me, and she was like, ‘Are you in this new Spider-Man film?’” Garfield recalled on Josh Horowitz’s Happy Sad Confused podcast.“And, I was like, ‘I don’t know what you’re talking about.’ She was like, ‘Shut up, just tell me.’ I’m like, ‘I honestly don’t know.’ I kept it going, even with her. It was hilarious.

By now, we have documented the months of lies from Andrew Garfield from most angles. We’ve believed him when he seemed to be exasperated with all the constant questions about maybe appearing in “Spider-Man: No Way Home.” We’ve celebrated with him as we learned that all of that lying was in good fun and he wasn’t at his wit’s end.

Refresh for latest…: In its fifth weekend, Sony/Marvel’s Spider-Man: No Way Home swung past the $900M mark at the international box office to weave a $926.3M running cume after a $33.4M session in 63 markets. The worldwide total through Sunday is an Electro-fying $1.625B.

As we get rolling into the new year, optimism and caution are part of the outlook for 2022 at the international box office. The issue of China also remains top of mind as the territory — which maintained its status as the top global market in 2021 — has been even more ornery to navigate than usual, notably not approving a single movie with a Marvel character last year, from Disney’s Black Widow straight through to Sony’s Spider-Man: No Way Home.

After promoting his two films “The Eyes of Tammy Faye” and “tick, tick…boom!” it seemed as if all the extra questions about potentially appearing in “Spider-Man: No Way Home” were weighing heavy on Andrew Garfield. Unlike Tobey Maguire, who just stayed out of the public eye, and Tom Holland, who was busy talking about other aspects of the film, Garfield was getting hammered for months about whether or not he was showing up.

Refresh for latest…: Arachnomania continues to grip the globe as Sony/Marvel’s Spider-Man: No Way Home has increased its worldwide cume to $1.53B through four weekends. Tom Holland’s Peter Parker now fronts the No. 8 movie on the all-time global chart with No Way Home leaping past Marvel’s The Avengers, Furious 7, Frozen II and Avengers: Age Of Ultron across the frame.

Given the ongoing pandemic with regard to global box office, it’s tempting to say “The more things change, the more things stay the same.” To wit: Disney still leads all studios worldwide, piracy remains a major concern, and many markets are still in Covid-induced flux. But when looking back over 2021 versus 2020, there are some key differences and highlights. Thank heavens, or at least, thank the Toretto family, Godzilla and Kong, James Bond and phenom Spider-Man to name a few headliners who proved that when product is available in cinemas, audiences will embrace the communal experience.

So, after months of speculation and leaks, it’s true— “Spider-Man: No Way Home” saw the return of Tobey Maguire and Andrew Garfield as different Peter Parkers to help Tom Holland’s new Peter Parker fight bad guys. And the film is exceeding even Sony’s wildest expectations, smashing box office records and earning rave reviews from critics and fans alike.

**Spoilers for ‘Spider-Man: No Way Home’ are incoming…** **You’ve been warned.** Say what you will about “Spider-Man: No Way Home,” the film definitely doesn’t underdeliver on the number of twists, turns, and surprising cameos. But believe it or not, if the studio went with the early drafts of the script, there could have been a lot more familiar faces showing up in the record-breaking sequel.

Welcome back from your slumber and food coma. As you start to raise from your holiday fog (hope you had a merry one), you’ll start to receive bits of information that penetrate your haze.