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How the Market Crash Is Forcing Hollywood Giants to Reassess Digital Strategies

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That in turn will have a major ripple effect across Hollywood’s creative community and the global content production ecosystem, which in recent years has been primed to operate in an environment of seemingly endless demand for new TV shows and movies.

Morgan Stanley this month projected the rate of content spending by the 14 largest players in global media to expand at a 13% compound annual growth rate from 2022-25, when the tally will top $200 billion.

But a steep and sustained economic downturn, of course, would put a damper on that.Hollywood’s real dilemma is how to power through more years of transition and uncertainty as business models continue to evolve, observers predict.After more than a decade of disruption, Hollywood has hit the most precarious point of its digital revolution, wherein aging linear operations in TV and film are growing weaker faster than the new platforms can become profitable.Among institutional investors, enthusiasm is waning for the thesis that streaming services will drive enormous growth for traditional Hollywood players.

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