How Netflix and Paramount Reach Gen Z on TikTok: ‘You’ve Got to Sprinkle a Little Chaos on It’

Todd Spangler NY Digital Editor Netflix this week is opening the doors on a new retail destination for Angelenos to drop cash on merchandise based on the streamer’s hit shows — as well as get a full-frontal look at “Stranger Things 4” super-baddie Vecna and other characters. The Netflix pop-up shop at The Grove shopping complex in Los Angeles is set to open on Thursday, Oct. 13. Within the 10,000-square-foot space, Netflix’s original entertainment franchises will “come to life through colorful, photo-ready vignettes,” the company said, featuring life-size versions of characters and artifacts including Vecna; the terrifying Young-Hee robotic doll from “Squid Game”; and Queen Charlotte’s throne from the “Bridgerton” prequel.

Marks and Spencer shoppers have been snapping up an affordable perfume that smells just like a designer fragrance - but costs less than a tenth of the price. The retailer let onto the dupe on TikTok saying one of their eau de toilettes smells similar to Lancome’s popular La Vie Est Belle.

A bowl full of almonds is more Yolanda Hadid’s style.

Emily Ratajkowski has some harsh words about Blonde.

in the rain — and holding on for dear life, just like the late King of Pop. As Hurricane Ian trounces Florida, triggering a death toll of 21 in the wake of wind speeds of 155 miles per hour, a gaggle of Gen Z goofs is finding “dark humor” in the horror. Rather than seeking higher ground as flood waters rise above rooftops, cyber comedians in the Sunshine State have been busy filming themselves braving the elements and lip-syncing the lyrics to Michael Jackson’s “Earth Song.” In a video for the 1995 ditty that raises awareness about environmental issues, Jackson, who died at age 50 in 2009, clings to trees as a violent windstorm rips through the dark skies. “#HurricaneIan on my 21st birthday,” TikToker Jordan Glenn penned in the caption of her “Earth Song” parody. Glenn’s video, with more than 2.9 million views and 778,000 likes, fetched a shower of glowing comments from online audiences, writing, “Naahhh…I really like this” and “Our generation plays all day.” Nearly all of the 25,000 comments featured a string of laughing emojis. Social media family @LuvTheSanders also received high marks for their storm satire.In a TikTok clip with more than 731,000 clicks, a teen lip-syncs to MJ’s hit tune while doing battle with the storm. The post sees the youth clutching trees and tall plants, staggering around high grass and even laying in the middle of the street amid the cloudburst. “Floridians are so hilarious, even in the worst possible situations,” penned a commentator. “Gen Z needs to get it together.

Eagle-eye fans of "Stranger Things" started a TikTok conspiracy that late serial killer Jeffrey Dahmer is in the background of one of the scenes from the show’s fourth season. A video was posted on the social media platform showing a character from the show, Max, getting off a school bus but focusing on a character in the background.The video then cuts to a scene from the new Netflix docuseries, "Monster: The Jeffrey Dahmer Story." The background character is blond and has his hair styled the same way Dahmer styled his, and he also wore the same glasses as Dahmer.

Those who have suffered from food poisoning will be well aware of how unpleasant an experience it can be.

Rebecca Black is opening up about a super-sketchy thing that happened in her past!

When we connect with Sports Team singer Alex Rice as the band are currently travelling the length and breadth of the country performing live shows and promoting their just-released second album, Gulp!, we have just one thing to say...

Todd Spangler NY Digital Editor Netflix is establishing an internal games studio in Helsinki, Finland, announcing that it will be led by former Zynga and Electronic Arts exec Marko Lastikka as studio director. “This is another step in our vision to build a world-class games studio that will bring a variety of delightful and deeply engaging original games — with no ads and no in-app purchases — to our hundreds of millions of members around the world,” Amir Rahimi, Netflix’s VP of game studios, wrote in a blog post announcing the studio’s launch. Rahimi joined Netflix in November 2021, after serving as president of games for Scopely; before that, he was SVP and GM of FoxNext.

Stranger Things-themed Halloween display, which recreates a scene from season four of the hit Netflix show, has gone viral on TikTok.Dave and Aubrey Appel, who run the TikTok account @HorrorProps, shared a video of their Halloween display which has accumulated over 13.5million views.The display recreates the scene from episode four of the latest season, where Max levitates above her brother’s grave as she tries to fight Vecna (Jamie Campbell Bower), only to be saved when her friends play ‘Running Up That Hill’ by Kate Bush.In the TikTok video, a recreation of Max is seen floating in the air as a woman stands beneath the character. The video has since sparked numerous comments asking how they created the display.One commenter wrote: “I need to know how she’s up there!” ♬ Stranger Things – Kyle Dixon & Michael Stein The clip attracted the attention of Netflix, who described the pair as “001 fan for sure”.

Not buying it. Sumner Stroh appeared to throw shade at Adam Levine after he denied they had an affair amid his marriage to Behati Prinsloo.

Check out Ian Harding‘s big announcement - Just Jared Jr Selma Blair reveals that someone sent Drew Barrymore “poison pen letters” under her name back in the ’90s – DListed Delilah Belle Hamlin is spicing things up – Egotastic TikTok user discovers she’s the real-life Alex Russo from Wizards of Waverly Place – Just Jared Jr