MORE than 5,000 complaints to Ofcom later, Love Island’s 2022 winners were declared to be Ekin-Su and Davide, and with that their destiny was sealed.
Dancing On Ice and Celebrity MasterChef, if it goes well. Ex On The Beach and Apocalypse Wow! if it doesn’t. Scant reward for saving the series and helping ITV pocket about £100million in advertising fees.
For all its many faults and lack of conscience, though, I hope the Love Island juggernaut keeps rolling and avoids any bone-brained calls to include plus-sized contestants, which would prevent everyone from laughing at “the beautiful people” and kill the show dead in a second.
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