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20.01.2022 - 03:45 / justjared.com
Navarro College is surprisingly not making all that much to be featured on Netflix‘s Cheer.
In a new report from Sportico, it was revealed just how much the college pulled in to be part of the inaugural season, as well as the upcoming season two, of the docuseries on the streamer.
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In 2018, Navarro College reportedly signed a $30,000 deal with a production company to make a then-untitled cheerleading documentary, which then became Cheer.
For season two, Navarro is receiving the same amount, Sportico says.
“Everybody thinks we made a million dollars off of the show, and as you can see from the contract, we did not,” Stacie Snipes, director of marketing and public information at Navarro, told the outlet.
Season two of the docuseries will also feature Trinity Valley Community College, which is Navarro’s main rivals.
TVCC is also receiving the same amount – just $30,000 for their involvement in the show.
Despite the show being a massive hit for Netflix, Navarro isn’t exactly experiencing an enrollment overload.
“We have had declining enrollment,” Stacie added. “I could probably name four or five students that we heard came here because they heard about our college [through Cheer].”
She added that they weren’t expecting that though: “We just wanted to have a really good show produced about her program; we never really thought about having people flocking to our school.”
Cheer season two is streaming on Netflix now.
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Nothing to cheer about. Despite the massive success of Netflix’s Cheer, Navarro College isn’t exactly rolling in dough.
Jennifer Maas TV Business WriterRival Texas schools Navarro College and Trinity Valley Community College each were paid $30,000 for their participation in the second season of Netflix’s “Cheer,” a price that was set in the initial location fee agreement between Navarro and the show’s production company before “Cheer” became a smash-hit streaming sensation.As first reported by Variety‘s sister site Sportico, “In 2018, Navarro signed a deal with a production company in which the school agreed to be paid $30,000 for the rights to film a season of a then-untitled cheerleading documentary, according to a copy of the rights agreement obtained by Sportico.”The pact has a built-in exclusive option for “Cheer” producers to renew at the same $30,000 fee each year for five additional academic years, giving the production company “exclusive rights to film and exploit the Cheerleading Athletics as part of the Series” during the contract’s term period. “Everybody thinks we made a million dollars off of the show, and as you can see from the contract, we did not,” Stacie Sipes, Navarro’s director of marketing and public information, told Sportico.Sipes says that Navarro hasn’t seen its student body increase based on the popularity of Netflix’s Emmy-winning “Cheer,” which launched just before the pandemic and features Navarro’s head cheer coach, Monica Aldama, and her team.“We have had declining enrollment,” Sipes told Sportico.