The future of HBO Max’s European originals team has appeared bleak ever since it emerged Warner Bros Discovery was stopping production in the continent, and it now looks to be facing the end.
04.07.2022 - 23:13 / thewrap.com
$43 million merger that formed Warner Bros. Discovery in April 2022, the company is cutting costs by adjusting its strategy for HBO Max in parts of Europe.
The newly merged company confirmed on Monday that it plans to no longer produce originals in the Nordics and Central Europe, as well as the Netherlands and Turkey, two territories where the media conglomerate had begun development activities in the past year. “As we continue to work on combining HBO Max and Discovery+ into one global streaming service showcasing the breadth of content across Warner Bros.
Discovery, we are reviewing our current content proposition on the existing services,” the company said in a statement to TheWrap.“As part of this process, we have decided to remove a limited amount of original programming from HBO Max, as well as ceasing our original programming efforts for HBO Max in the Nordics and Central Europe,” the statement continued. “We have also ceased our nascent development activities in the newer territories of Netherlands and Turkey, which had commenced over the past year.”“Our commitment to these markets has not changed.
We will continue to commission local content for Warner Bros. Discovery’s linear networks in these regions and we remain substantial acquirors of local third-party content for use on our streaming services.”This decision marks the removal of popular originals in the region, including Danish family drama “Kamikaze,” Swedish comedy “Lust” and Hungarian drama “The Informant,” which will all be removed from the service, according to Variety.
.The future of HBO Max’s European originals team has appeared bleak ever since it emerged Warner Bros Discovery was stopping production in the continent, and it now looks to be facing the end.
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Job cuts are expected at HBO Max Europe following a major strategic review that will see development of local originals halted in the Nordics and Central Europe.
Manori Ravindran International EditorWarner Bros. Discovery’s post-merger growing pains and an eye-watering $3 billion cost-savings target are hitting its programming strategy in Europe, Variety can reveal.As the media conglomerate looks to recalibrate its streaming priorities, it will no longer produce originals for HBO Max in the Nordics (Denmark, Sweden, Norway, Finland), Central Europe, the Netherlands and Turkey, and will also remove some content from its platform in order to free up licensing deals elsewhere.In a statement shared with Variety, a spokesperson for Warner Bros.
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