Dixie D’Amelio hits the stage for a private performance and meet and greet at the PUMA Flagship store in New York City on Friday (June 10).
25.05.2022 - 01:35 / thefader.com
You’ll occasionally see tweets from artists half-jokingly saying they’re waiting to go viral on TikTok so they can live off their music. But Halsey showed that it’s not just indie artists who are expected to have their songs become massive hits on the platform to make their label happy. Over the weekend, Halsey posted a TikTok featuring an audio clip of a yet-to-be-released track with text that reads, “Basically I have a song that I love that I wanna release ASAP but my label won’t let me.
I’ve been in this industry for 8 years and I’ve sold over 165 million records, and my record company is saying that I can’t release it unless they can fake a viral moment on TikTok. Everything is marketing. And they are doing this to basically every artist these days.
I just wanna release music, man. And I deserve better tbh. I’m tired.” Read Next: Halsey announces the “Love and Power” tour with PinkPantheress, beabadoobee, Wolf Alice and more @halsey I’m tired ♬ original sound - Halsey Then, as proof, they uploaded a second TikTok featuring a conversation with a label exec from Capitol Records about the plan for the song rollout.
“I just hate this,” says a blatantly annoyed Halsey. The label got what it wanted: Halsey’s TikTok went viral. But in a series of tweets, Halsey noted that though this video achieved what they were asked, the viral moment didn’t fit the label’s arbitrary requirements.
Dixie D’Amelio hits the stage for a private performance and meet and greet at the PUMA Flagship store in New York City on Friday (June 10).
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Halsey‘s new song is finally out!
fake viral moment.”Capitol Music tweeted in support of Halsey, saying they will release their new single “So Good” next week.“@halsey, we love you and are here to support you. We are committing to a release of ‘So Good’ on June 9th, 2022,” Capitol wrote.The label shared a written-out statement with the tweet, saying: “We are an artist first company that encourages open dialogue.
It appears tensions have cooled a little between Halsey and their record label.
Halsey‘s new music is on the way.
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Halsey is opening up more about how and why her record label won’t release one song of hers unless she goes viral on TikTok first.
Halsey is not here for fake buzz!
was the “viral marketing video” their label was looking for, Halsey replied with laughing emojis. “Bruh I wish it was haha.
Thania Garcia Since Halsey posted a TikTok that her label will not let her release a new song she loves, the singer has sparked an intense debate amongst fans and industry professionals alike on the role the platform plays in the music world. The singer frustrations at her record label in a TikTok on May 23, claiming that they’re being blocked from releasing her next single for marketing reasons.“Basically, I have a song that I love that I want to release ASAP, but my record label won’t let me,” read the text of the original TikTok Halsey (who uses she/they pronouns) posted that originally stirred the debate.
Halsey has accused her record label, Capitol Records, of refusing to release the first single from her new album.
Halsey has shared a message claiming that their label are holding a new song hostage until they can “fake” a viral TikTok.Taking to their TikTok page, the singer – who released latest album ‘If I Can’t Have Love, I Want Power’ last year – said in a post titled “I’m tired” that there is new music she wants to release “ASAP,” but that “marketing” is getting in the way and the label won’t let her share the new song.“My record company is saying that I can’t release it unless they can fake a viral moment on TikTok,” Halsey said.“Everything is marketing,” they added. “And they [the label] are doing this to basically every artist these days.”See the TikTok, which includes a snippet of the new song, below.I’m tired ♬ original sound – Halsey Back in March, Halsey teased that she had been writing new music and intends to make “a pop album” for their next release.The singer shared several posts on her Instagram Stories to update fans about their progress, writing: “Due to personal reasons I will be making a pop album.“I have an incredible song that I could put out as a single for radio next but I feel like that’s insane to do bc I haven’t even toured iichliwp [‘If I Can’t Have Love, I Want Power’] yet idk,” they wrote in a follow-up post.
Halsey took to TikTok on Sunday to open up about not being allowed to release a new song.The singer posted a video, which apparently featured the new song in question, and claimed, «Basically I have a song that I love that I wanna release ASAP but my record label won't let me.»«I've been in this industry for 8 years and I've sold over 165 million records. And my record company is saying that I can't release it unless they can fake a viral moment on TikTok,» Halsey wrote in text over the video. «Everything is marketing, and they are doing this to basically every artist these days.»«I just wanna release music, man.