Halsey is ready to release their new single!
22.05.2022 - 21:13 / variety.com
Thania Garcia Halsey vented her frustrations at her record label in a TikTok on Sunday morning, claiming that they’re being blocked from releasing a “song I love” for marketing reasons. “Basically, I have a song that I love that I want to release ASAP, but my record label won’t let me,” reads the text starting the 29-second clip.With the unreleased track apparently playing in the background and a frown on their face, Halsey (who uses she/they pronouns) continued: “I’ve been in this industry for eight years and I’ve sold over 165 million records and my record company is saying I can’t release [the song] unless they can fake a viral moment on TikTok.”Reps for Halsey and their label, Astralwerks/Capitol, did not immediately respond to Variety‘s requests for comment on Sunday.
The irony of Halsey creating a viral TikTok moment claiming that their label will not release the song without a viral TikTok moment was not lost on observers. As more artists have begun to see success with the TikTok algorithm, it’s no secret that labels and artist teams have started manufacturing “viral moments” on the platform in order to up the buzz surrounding a release or project.
In April, the Kid Laroi and his ex-manager Scooter Braun reaped the power of TikTok virality by starting a fake feud in promotion of Laroi’s song “Thousand Miles.”“Everything is marketing,” concluded Halsey’s Tiktok, “and they are doing this to every artist these days. I just want to release music, man and I deserve better tbh.
I’m tired.”Halsey has been signed to Astralwerks since 2014, and this isn’t the first she’d claimed they haven’t seen eye-to-eye. Last August, Halsey took aim at record labels and the media in an interview about her latest album “If I Can’t
.Halsey is ready to release their new single!
Halsey‘s new song is finally out!
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Halsey has shared a cinematic trailer for their upcoming new single ‘So Good’, which is due to arrive later this week.The single comes after the star recently shared their battle with her label to get it released on their social media accounts.The teaser clocks in at 25 seconds and opens with the camera slowly zooming in on a chair at a dressing table. It then cuts to a close-up of a shelf that holds crystals, a candle, perfume, a glass trophy from Red Rocks in Colorado and a box that reads: “Halsey, July 30 2018.”As the video continues, it shows a brief clip of Halsey’s partner Alev Aydin looking at the camera, before cutting to the star themselves doing the same.
Halsey has shared a release date for ‘So Good’, their new song that was reportedly delayed due to demands from their record label surrounding TikTok posts.Last week, Halsey shared a message claiming that their label are holding a new song hostage until they can “fake” a viral TikTok.Taking to their TikTok page, the singer – who released latest album ‘If I Can’t Have Love, I Want Power’ last year – said in a post titled “I’m tired” that there is new music she wants to release “ASAP,” but that “marketing” is getting in the way and the label won’t let her share the new song.Taking to Twitter yesterday (May 31), her label Capitol Records then responded, “committing” to a June 9 release date for ‘So Good’ and sharing a message of support for Halsey.“We love you and are here to support you,” the label wrote to Halsey, adding in an attached statement: “We are an artist first company that encourages open dialogue.“We have nothing but a desire to help each one of our artists succeed, and hope that we can continue to have these critical conversations.”– @halsey, we love you and are here to support you. We are committing to a release of “So Good” on June 9th, 2022.
fake viral moment.”Capitol Music tweeted in support of Halsey, saying they will release their new single “So Good” next week.“@halsey, we love you and are here to support you. We are committing to a release of ‘So Good’ on June 9th, 2022,” Capitol wrote.The label shared a written-out statement with the tweet, saying: “We are an artist first company that encourages open dialogue.
It appears tensions have cooled a little between Halsey and their record label.
Halsey‘s new music is on the way.
Chris Willman Senior Music Writer and Chief Music CriticHalsey’s next single has a release date — with or without a TikTok moment to fuel it. Capitol Records announced in a tweet Tuesday morning that “So Good” will come out June 9, with Halsey additionally declaring that the “fiasco” over its release is apparently over.Curiously, the release date was framed as an open letter to Halsey, suggesting that the two parties may still be doing a lot of their dialoguing via social media right now, although the promise of “open dialogue” may be as much for the fans and other artists who have rallied behind Halsey in the dispute as for the artist.“Halsey,” tweeted Capitol, tagging the singer, “we love you and are here to support you.
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You’ll occasionally see tweets from artists half-jokingly saying they’re waiting to go viral on TikTok so they can live off their music. But Halsey showed that it’s not just indie artists who are expected to have their songs become massive hits on the platform to make their label happy. Over the weekend, Halsey posted a TikTok featuring an audio clip of a yet-to-be-released track with text that reads, “Basically I have a song that I love that I wanna release ASAP but my label won’t let me.
Jem Aswad Senior Music EditorThe relationship between artist and label is often perceived as being between art and commerce, but it’s rarely that simple — and that ongoing push-pull has broken into the open with Halsey’s recent social media posts about her label apparently declining to release a new song until there was a viral TikTok “moment” to help promote it.No question: It’s crass when an artist’s creation is reduced to being marketed like a soft drink. On the other hand, the label’s job is to promote the music in the most effective and creative way they can — and in subsequent posts and replies, Halsey wrote, “I value the expertise and work of all the amazing people at my label.
Halsey is opening up more about how and why her record label won’t release one song of hers unless she goes viral on TikTok first.
Halsey is not here for fake buzz!
was the “viral marketing video” their label was looking for, Halsey replied with laughing emojis. “Bruh I wish it was haha.
Thania Garcia Since Halsey posted a TikTok that her label will not let her release a new song she loves, the singer has sparked an intense debate amongst fans and industry professionals alike on the role the platform plays in the music world. The singer frustrations at her record label in a TikTok on May 23, claiming that they’re being blocked from releasing her next single for marketing reasons.“Basically, I have a song that I love that I want to release ASAP, but my record label won’t let me,” read the text of the original TikTok Halsey (who uses she/they pronouns) posted that originally stirred the debate.
Halsey has accused her record label, Capitol Records, of refusing to release the first single from her new album.