Gwyneth Paltrow Reveals The Strangest Wellness Thing She's Ever Tried -- And Yes, It's In The Butt!
14.03.2023 - 20:23
/ perezhilton.com
It has become its own meme at this point, but Gwyneth Paltrow is really into lifestyle and wellness stuff.
Her mega-brand Goop has turned into a massive business success. Many more celeb-founded and star-powered brands have followed suit, too. Take Kourtney Kardashian‘s ventures with Poosh and Lemme, or Jessica Alba‘s work with The Honest Company. Lifestyle brands are hot!
Gwyneth’s success has come in large part because she believes in what she’s selling. After all, she tries the stuff on herself! And every year, her gift guides and marketing promos attract gawkers amazed at their often-NSFW content. Heck, she even bases Goop products on her own, ummm, scent. Clearly, the 50-year-old star is all in!!
Related: OK, Wait! Has Goop Gone TOO Far By Introducing $120 Luxury Disposable Diapers?!
And on Monday, she proved it once more. The Oscar winner sat down for an interview on Dear Media‘s podcast The Art of Being Well. During the chat, Gwyneth revealed that her latest health push has been ozone therapy. But it’s not just any old lifestyle procedure! It’s one that is administered RECTALLY.
Yes, you read that right. The Shallow Hal star explained:
Well, Gwyneth, you just did!
While laughing and joking about the, uh, back-end point of insertion, Paltrow added:
Yeah, it is weird!! But according to lifestyle experts, there may be some serious science behind it. Rectal ozone therapy — known in the medical world as “rectal ozone insufflation” — is apparently beneficial for boosting energy, relieving pain, improving metabolism, and strengthening the immune system.
One wellness company boasts this about the procedure:
But wait! It gets even crazier!
Back in April of 2021, doctors in Egypt hypothesized rectal ozone insufflation could