‘Grease’ Returning to AMC Theatres for Charity, in Honor of Olivia Newton-John
19.08.2022 - 00:07
/ variety.com
Rebecca Rubin Film and Media ReporterAMC Theatres, the world’s largest cinema chain, is honoring Olivia Newton-John by bringing “Grease” back to the big screen.Starting on Friday, the classic 1978 movie musical will play in 135 AMC locations around the country. All tickets will cost $5, and $1 from each sale will be donated to AMC’s charitable fund AMC Cares, with the proceeds going to breast cancer research.Newton-John, who memorably played Sandy to John Travolta’s Danny Zuko in “Grease,” died on Aug. 8 at age 73.
Though a cause of death was not given, Newton-John was diagnosed with breast cancer in 1992. In 2017, she announced the cancer had returned for a third time.AMC CEO Adam Aron shared the promotion on Twitter, touting the inexpensive cost of admission. “To honor the late Olivia Newton-John: many of our U.S.
theatres this weekend will show her classic 1978 hit movie Grease, again on the big screen,” he wrote. “An inexpensive $5 admission price, and through our charity AMC Cares we will donate $1 per sold ticket to breast cancer research.”To honor the late Olivia Newton-John: many of our U.S. theatres this weekend will show her classic 1978 hit movie Grease, again on the big screen.
An inexpensive $5 admission price, and through our charity AMC Cares we will donate $1 per sold ticket to breast cancer research. pic.twitter.com/MQc28RwOPA— Adam Aron (@CEOAdam) August 17, 2022“Grease” was originally released in the summer of 1978 and was an instant box office triumph, opening to $8.9 million and ending its run with $132.4 million. With those ticket sales, the catchy and kitschy musical about 1950s teens became the highest-grossing movie of the year — something that would be all but unimaginable in 2022.
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