Gravitas Ventures Launches New Theatrical Release Label Gravitas Premiere; Katie Aselton’s ‘Mack & Rita’, Starring Diane Keaton, Set As First Acquisition
27.04.2022 - 18:13
/ deadline.com
Gravitas Ventures, an Anthem Sports & Entertainment Company, today announced the launch of its new theatrical release label, Gravitas Premiere, which will acquire 4-6 cast-driven, high production value films per year and release them wide theatrically with significant P&A support. The first title on Premiere’s docket is Katie Aselton’s dramedy Mack & Rita, starring Diane Keaton, which it will release wide in theaters across the U.S. and Canada on August 12.
In Mack & Rita, Mackenzie Martin (Elizabeth Lail) is tired of doing all the things she has to do to keep up and get ahead in her 30s. Since she was a little girl, Mack’s deepest wish has been to be just like her Grammie: comfortable in her own skin, great at saying “no,” and largely unburdened by what others think of her—not to mention love for a good chunky sweater and being in bed by 8:00 p.m.! While at her best friend’s bachelorette in Palm Springs, Mack stumbles into a sound bath regression pod and emerges a 70-year-old woman. Now transformed as “Aunt Rita” (Keaton), Mack thinks she will finally find self-acceptance, but quickly learns the reality of skipping to old age isn’t quite what she imagined.
The film written by Paul Welsh & Madeline Walter also stars Taylour Paige, Loretta Devine, Simon Rex, Dustin Milligan, Amy Hill, Lois Smith, Wendie Malick, Patti Harrison, Martin Short, Addie Weyrich, Aimee Carrero and Nicole Byer. Keaton, Alex Saks, Stephanie Heaton-Harris, Jina Panebianco and Dori A. Rath produced, with Paris Kassidokostas-Latsis, Terry Dougas, Jean-Luc De Fanti, R. Wesley Sierk III, Joseph Panebianco, John D. Straley, Jojo Ryder, Lauren Beveridge, Brett Beveridge, Jackie Shenoo and Joseph Restaino serving as exec producers. Hulu will be a Pay One