variety.com
30.08.2022 / 09:09
Korean TV Content to the Fore at Revived BCWW Convention
Patrick Frater Asia Bureau Chief More than 600 buyers from companies in 30 countries are expected to be in Seoul, South Korea from Wednesday for the in-person return of the Broadcast WorldWide convention, better known as BCWW. Although BCWW bills itself as Asia’s largest broadcasting content market, given the strength of the Korean wave, much of the focus will be on Korean content and the business of working with Korean companies. Registered buyers and potential partners include Amazon Prime, Warner Bros. Discovery, NBCUniversal, PCCW the Hong Kong-based owner of Viu, and China’s iQiyi, all of which have already become purveyors of K-programming. “For the past 22 years, BCWW has served as a foundation for K-content to garner the global attention it is getting today,” said Cho Hyun-rae, president of the government-backed Korea Creative Content Agency (KOCCA). He added that he expects KOCCA and BCWW to “provide continuous support for K-content.”