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18.10.2022 - 14:54 / variety.com
Marta Balaga Fremantle bosses Jennifer Mullin and Andrea Scrosati opened up about the company’s three-year deal with Angelina Jolie at Cannes’ Mipcom. “She had plenty of other opportunities,” said Mullin, Group CEO for the super-indie, which produces everything from “Got Talent” and “Idol” to “My Brilliant Friend” and Luca Guadagnino film “Bones and All.” “First of all, [Jolie] is global. We are global. She has impeccable taste, she wants to tell ambitious, impactful stories. All of these notes really align with what we want to do.” “She can tell any story she wants and we can put it anywhere in the world,” continued Mullin. “She felt that Fremantle would offer her the most flexibility and home where she can do her best work.”
The deal was signed in March. Jolie’s upcoming film “Without Blood,” based on a novel by Alessandro Baricco, was shot this summer in Rome, going into pre-production mere weeks after the deal was completed. “These words, ‘the place creatives call home,’ are really important to us — as a company and as a culture. Our focus is to create irresistible entertainment and in order to do that, we need the best creative talent in the world,” added Mullin. During their keynote, moderated by Variety’s executive editor of international Manori Ravindran, Mullin and Scrosati also discussed their “ambitious” growth plans. The company has recently acquired a slew of companies from Irish “Normal People” producer Element Pictures to Italy’s “Devils” outfit Lux Vide. “We are not ‘buying revenue.’ We are looking to grow,” said Mullin. She stayed mum on RTL’s rumored interest in acquiring ITV Studios, however. “We look at businesses, creatives and companies that feel like a good fit, that feel complimentary to the
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