Elsa Keslassy International CorrespondentThe French box office has taken a big hit and dropped 70% this week due to the new sanitary measures enforced on July 21 which require a proof of vaccination or a recent negative PCR test to enter cultural venues, including movie theaters. French President Emmanuel Macron announced on July 12 that the EU Digital Covid Certificate — commonly called “health pass” — would be mandatory at all cultural venues.