Former ICM Strategist Brandon Sharp Launches Agenda, Management & Production Co. Dedicated To Inclusivity

11.11.2022 - 20:27 / deadline.com

EXCLUSIVE: Former ICM political strategist Brandon Sharp has launched Agenda, a management and production company that will be dedicated to advancing inclusive entertainment and media projects. The company will work with TV and film writers, actors, directors, musicians, authors, artists, public intellectuals, playwrights, and business founders from predominately untapped communities to realize their projects on more equitable grounds.

“Representation for representation’s sake is not enough,” said Sharp. “The strides we’ve made for people of color in front of and behind the camera are significant, but the business side of media and entertainment remains largely unchallenged. The people who stand to profit the most from the boon in ‘diverse’ content are not the originators of that content, and that has to change.”   

Agenda represents and produces alongside more than 20 creatives, including Linda Johnson Rice, heir to Ebony and Jet Magazine’s Johnson Publishing Company; Rashad Robinson (What’s Costing Hollywood); Tony Award Winner Zach Stafford (A Strange Loop, Vibe Check), MacArthur Genius Award winner Safiya Noble (Algorithms of Oppression); Kirkus Prize Award winning author Saeed Jones (Alive at the End of The World, Vibe Check); Josie Duffy Rice (The Premise, What A Day); Sylvia Obell (Okay, Now Listen, Get You A Me); Arianna Afsar (Hamilton, Wedding Season); Taylor Vaughn Lasley (Family Reunion, Moon Girl); Richie Reseda (Abolition X); Anna Malaika Tubbs (Three Mothers); Jenna Wortham (Still Processing); SIS (American Horror Story, Oklahoma!), and Emily Jenda (Book of Mormon, Hamilton).

In 2018, Sharp was hired into ICM Partners’ political division to service clients like Spike Lee, Karamo Brown and Khalid in the