Dave McNary Film ReporterThe Independent Film and Television Alliance (IFTA) is forging ahead on Nov. 9 with the 41st edition of the American Film Market with a full slate of 300 exhibitors and 200 speakers for conferences, panels, conversations, workshops and podcasts.John Cena, SAG-AFTRA president Gabrielle Carteris, John Sloss, Jeffrey Greenstein and Megan Colligan are among the high- profile participants.