European Theatrical Box Office Up 42% in 2021, Reports Trade Body UNIC
07.02.2022 - 15:10
/ variety.com
Nick Vivarelli International CorrespondentEuropean cinema admissions rose an estimated 38% in 2021, with over 590 million total tickets sold, generating a 42% rise in box office to €3.7 billion ($4.2 billion) compared with the all-time low year of 2020.The preliminary figures were released on Monday by the International Union of Cinemas (UNIC), the trade org representing European cinema associations. It comprises cinema exhibitors and their national trade associations across 39 European territories, some of which do not belong to the European Union.At a EU level — which covers the U.K.
despite the nation parting ways with the EU last year — over 400 million tickets were sold in cinemas, worth an estimated €2.9 billion at the box office ($3.3 billion), according to a UNIC statement. It noted that this intake was generated while “most screens across the region were shut for the first half of the year and operating for the following six months under limited occupancy and additional restrictions.” “The impact of the COVID-19 pandemic on the European cinema industry remains significant,” UNIC pointed out.
Though sounding an upbeat note, the org underlined that compared to results for Europe in 2019 –– which was a particularly successful year for the theatrical market –– admissions in 2021 “were still lagging 56% behind, while box office was down by an estimated 57%.”Comparing results for the second half of 2019 with the same period in 2021, box office revenues for territories where data was available were on average 35% below pre-pandemic levels. UNIC underlined that encouraging box office results in major territories such as France, which bounced back during the last quarter of 2021; the UK, which was down 26%; Russia,
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