Carolyn Maccall Emma Raducanu Britain BBC stage Covid-19 Carolyn Maccall Emma Raducanu Britain

Emma Raducanu U.S. Open Final Rights Bid Revealed by ITV Chief, But No Speculation on Channel 4

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variety.com

Naman Ramachandran Carolyn McCall, CEO of ITV, has revealed that the U.K. commercial public service broadcaster made a bid for rights to British teenager Emma Raducanu’s historic U.S.

Open final win. Speaking at the Royal Television Society convention at Cambridge on Wednesday, McCall said that ITV finally stood down from the bidding war as the company needed to sell enough liner advertising to justify the price.

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