Elon Musk Finally Files Threatened Suit Over White Supremacist Ads Placement On X/Twitter
21.11.2023 - 02:27
It wasn’t exactly the “split second” the courthouse opened this morning as promised, but Elon Musk has now filed his self-described “thermonuclear lawsuit” against Media Matters.
“Defendant Media Matters for America is a self-proclaimed media watchdog that decided it would not let the truth get in the way of a story it wanted to publish about X Corp,” proclaimed the jury trial-seeking complaint filed in federal court in Texas. Musk and X’s three-claim disparagement suit primarily wants a preliminary and permanent injunction against Media Matters’ report on the alleged placing of corporate ads next to “Pro-Nazi Content.” (Read Elon Musk’s lawsuit over the pro-Nazi ad placement allegations here)
“Media Matters has manipulated the algorithms governing user experience on X to bypass safeguards and create images of X’s largest advertisers’ paid posts adjacent to racist, incendiary content, leaving the false impression that these pairings are anything but what they actually are: manufactured, inorganic, and extraordinarily rare,” the 15-page filing from Texas firms S|L Law PLLC and Stone Hilton PLLC claims, in a backhanded swipe at their own client’s platform protocols.
Enraged by the seemingly damning study by the media watchdog, Musk first lashed out with his legal threats late on November 17. As there was more fallout from the Media Matters’ “As Musk Endorses Antisemitic Conspiracy Theory, X Has Been Placing Ads for Apple, Bravo, IBM, Oracle, and Xfinity Next to Pro-Nazi Content From Its Web” article, Apple, Disney, Comcast, Paramount Global, IBM, Warner Bros. Discovery and others suspended their ad buys and presence on X/Twitter.
It is worth noting that none of the media companies and others actually gave a reason why
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