It has been a very difficult year for the Foo Fighters following the death of beloved drummer Taylor Hawkins in March. But it appears the band is ready to move on to the next chapter in 2023.
14.12.2022 - 00:51 / deadline.com
Former Paramount Pictures and 20th Century Fox executive Steve Siskind has been tapped as the General Manager, Studio Analytics of EDO, Inc.
Siskind will spearhead EDO’s strategic partnerships with movie studios and streaming services, delivering the real-time data and insights they need to make timely, high-stakes decisions on how to best market their latest releases.
Siskind’s resume includes more than two decades of working on notable pics including The Wolf of Wall Street, Selma, Transformers, Iron Man, the Star Trek and Indiana Jones franchises. The exec is known for his vast knowledge in streaming and theatrical models, market strategy, creative optimization, and advertising effectiveness to EDO.
“We’re lucky to have one of the movie industry’s sharpest and most respected marketing minds in Steve leading our studio analytics business,” said Kevin Krim, EDO President & CEO. “Steve’s experience will reinforce our core strength in entertainment, working alongside industry leader Derek McLay and the rest of our great team and delivering our studio clients a continued edge by unlocking real-time intelligence with our predictive outcomes platform.”
“I am thrilled to join the amazing EDO team that Kevin has assembled,” said Siskind. “I am passionate about the intersection of creativity and placement. The chance to help clients measure and optimize campaigns aligns perfectly with my own personal mission to ensure that content is fully served.”
“Steve brings valuable media savvy to the job. I’m excited to work with him in his new role as EDO continues to advance the all-important measurement of media effectiveness,” added Josh Goldstine, President of Worldwide Marketing, Warner Bros.
Following an $80 million strategic
It has been a very difficult year for the Foo Fighters following the death of beloved drummer Taylor Hawkins in March. But it appears the band is ready to move on to the next chapter in 2023.
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