Scots internet sensation Darren Dowling, also know as Dazza, the Does It Fry Guy, has gone viral once again after splashing out £100 on every flavour of Prime drinks to test them out.
01.01.2023 - 00:53 / dailyrecord.co.uk
A doting dad gave his sons a Christmas to remember – by splashing out on over-the-odds bottles of energy drink that normally sell for £1.99 each.
Prime Hydration is a 25-calorie concoction of coconut water, electrolytes and anti-oxidants aggressively marketed by YouTube megastars and former boxing rivals KSI and Logan Paul. Since going on sale in the UK following a sensational US launch, the drink has been snapped up by avid fans of the vloggers and sold at several times its asking price.
There was chaos in Aldi earlier this week when the German discounter announced it would be selling Prime for one day only – clips on social media showed would-be purchasers queueing for hours and jostling for position in stores across the country in order to get their hands on the distilled essence of marketing magic.
However, the Mirror reports that one dad got ahead of the game by paying over the odds to guarantee that his sons would have bottles to try – at a discount store already slammed by half of the Prime Hydration duo for its huge markups. In a video posted on TikTok, the owner of Wakey Wines convenience store congratulated the dad, who had travelled 40 miles to Wakefield with his sons to snap the bottles up.
The owner, Abdul, asked the dad in the clip: "So how much have you spent in total?" The parent replied while holding one of the packs: "£1,000."
Have you tried Prime Hydration? Share your thoughts in the comments.
Abdul said: "£1,000 and you just bought all this for Christmas present, yeah?" He turned to the young boys, saying: "You've got a good daddy, I'll give you a bag of free candy, it's on me."
Viewers were horrified to find out the resale price of the drinks and were quick to comment on the viral video. One wrote:
Scots internet sensation Darren Dowling, also know as Dazza, the Does It Fry Guy, has gone viral once again after splashing out £100 on every flavour of Prime drinks to test them out.
Prime Hydration has become so popular with the younger generation that parents are hunting down where to buy it on the high street.
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