Elsa Pataky cozies up to husband Chris Hemsworth at the premiere of her new movie, Interceptor, held at The Ritz on Wednesday (May 25) in Sydney, Australia.
17.05.2022 - 20:19 / thewrap.com
WSJ and Variety report that there will only be about four minutes or less of ads per hour of programming on the streaming service, as Disney+ is hyper-aware of not wanting to negatively impact the viewing experience. Furthermore, there will be a strict policy with regards to what kinds of ads can be shown in order to maintain the family friendly sheen of the streamer.
Sources tell Variety that Disney+ won’t accept ads for alcohol or politics, and that the streaming service also won’t accept advertising from competitor outlets or studios – so don’t expect to see a trailer for “The Batman 2” or Netflix on Disney+.Disney did not immediately respond to TheWrap’s request for comment.In terms of cost, Disney+ is expected to charge a fairly steep price to advertise on the streaming service, despite the fact that advertisers will not be able to choose which program their ad plays in front of. Disney+ is reportedly seeking to charge between $50 and $60 per 1,000 viewers, although that’s reportedly in line with what other top streaming services charge.Disney+ with ads comes as Netflix is also actively working toward adding an ad-supported tier to its service within the year, something Netflix execs had previously said would never happen.Streamers HBO Max, Hulu, Peacock and Paramount+ already have lower cost tiers with ads, with some of those services restricting “premium” content for the higher tiers.It’s a brand new world out there, and as the streaming wars continue the next phase appears to be a battle for advertisers.
.Elsa Pataky cozies up to husband Chris Hemsworth at the premiere of her new movie, Interceptor, held at The Ritz on Wednesday (May 25) in Sydney, Australia.
are ladies — look at their pronouns! What about this person isn’t a lady?’ ‘Well, his penis.’ ‘Her penis, you f—ing bigot!’ ‘What if he rapes me?’ ‘What if she rapes you, you f—ing TERF whore?'”Gervais marks the second comedian in recent months to have a special on Netflix with jokes about trans people, following Dave Chappelle. During his special, Gervais addresses recent reactions to insensitive jokes, referring not to Chappelle, but to Kevin Hart dropping out as Oscars host in 2018 for his own past homophobic tweets. And in that joke, Gervais doubled down on his comments toward trans people.“You can’t predict what will be offensive in the future,” Gervais said.
Wilson Chapman editorOne week ahead of the highly anticipated return of “Stranger Things,” Netflix has dropped the first 8 minutes of the season in a sneak peek, as well as announcing the episode counts for Season 4’s upcoming two parts. Watch the first 8 minutes below:The first volume will consist of the bulk of the season, with seven of the nine episodes releasing May 27. The remaining two episodes will be released on July 1 as Volume 2 of the season.The episodes are significantly longer than in previous seasons of the show, with most running at 75 minutes and Episode 7 running for 98 minutes.
Boston Common Asset Management, which handles mutual funds and other assets for institutions and individuals, argued to formalize an annual lobbying report via Proposal 8, which is to go before Netflix shareholders for a proxy vote. Netflix has opposed Prop 8, saying an annual lobbying report would be duplicating current efforts.Boston Common disagrees.
The trailer for Spiderhead, Netflix‘s newest action movie, just debuted online!
Brian Steinberg Senior TV EditorNot every marketer is likely to get its commercials on a new ad-supported version of Disney+.The popular streaming service — home to Marvel movies, the “Star Wars” series and hours of signature kids’ programming — is about to unveil a new ad-supported tier, part of a broader move by big entertainment companies like Disney to lure new subscribers to its broadband entertainment hubs with cheaper subscription levels. Indeed, the new option is one of the most-anticipated developments of the looming TV “upfront,” when TV networks try to sell the bulk of their commercial inventory for the next programming cycle.But Disney is being careful, according to two media buyers with knowledge of recent discussions between the company and advertising agencies, wary of overwhelming the streaming outlet with a glut of ads that might obscure the service’s family-friendly environment.
It's quickly gained something of a cult following with thousands of viewers tuning-in to watch the trials and tribulations of the powerful and posh Bridgerton family of Regency era England in Bridgeton on Netflix - but some of the keenest fans are set to be disappointed when the series strays from its popular original storylines in the next season.
Millie Bobby Brown stunned on the red carpet of the Stranger Things season 4 premiere in New York where she debuted her new locks, as she posed beside her co-stars and boyfriend Jake Bongiovi. The 18-year-old looked stunning in a white satin gown with a black mesh shoulder and high-leg split next to her 20-year-old boyfriend, the son of Jon Bon Jovi. Millie was joined by her Stranger Things co-stars including Winona Ryder, Finn Wolfhard, Noah Schnapp and Natalia Dyer, all looking equally as glam.
Wait a minute… Did Kris Jenner score Pete Davidson as a new client?!
Todd Spangler NY Digital EditorNetflix loves to tout its culture of avoiding rules and minimizing corporate red tape. But of course, the company does have operating guidelines, famously detailed in the Netflix Culture document posted on its website.
ad-supported tier as soon as the end of 2022, according to a note to employees obtained by the New York Times.That’s also when Netflix plans to begin cracking down on password sharing, the newspaper reported Tuesday. Both the crackdown on password sharing as well as the ad-supported tier were ideas that the streamer had already floated in response to the Q1 loss of 200,000 subscribers that the company reported last month.
Adam Sandler can spot a star.
Adam Sandler‘s new film Hustle got its first trailer on Netflix!
Netflix is intensifying its surprisingly sudden embrace of advertising, signaling to employees that it may roll out a cheaper, ad-supported tier of its streaming service by the end of 2022.
Todd Spangler NY Digital EditorNetflix may dive into the ad-supported VOD space as soon as the fourth quarter of 2022 — sooner than it originally signaled.Last month, as Netflix reported an unexpected drop in streaming subscribers in Q1 and forecast a 2 million sub loss for the second quarter, the company announced plans to roll out a lower-cost version of its streaming service with ads. Co-CEO Reed Hastings told investors at the time that Netflix would “figure out” the AVOD strategy “over the next year or two.”The company has evidently accelerated that timeline: Netflix informed employees of a Q4 target date for the ad-supported tier in a recent memo, the New York Times reported, citing two anonymous sources.
Damn! Pete Davidson really could not resist getting in some jabs at Kanye West!
Fans have gone wild over ITV's Liar after the hit drama was recently added to Netflix. Series one of the psychological thriller was initially released in 2017 and centres on newly-single school teacher Laura (played by Joanne Froggatt) who goes on a date with widower surgeon Andrew Earlham (Ioan Gruffudd). It was a huge hit at the time, with ITV going on to commission a second series, which arrived on screens in 2020.