audience

Diddy Pens Letter To Corporate America Demanding Change

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a post on Twitter. In 2019, Black buying power in America was $1.4 trillion, according to the Selig Center for Economic Growth, but less than 2% of all ad revenue spent in the U.S., some $200 billion, targeted Black consumers according to Nielsen.

Diddy recently joined entrepreneur, investor and ESSENCE Ventures Chairman, Richelieu Dennis in calling out the lack of Black culture, and more importantly, dollars in the advertising industry. “We demand that Corporate America reinvest an equitable.

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