variety.com
11.10.2022 / 02:41
‘The Rookie: Feds’ Premiere Reaches 6.3 Million Total Viewers In One Week of Multiplatform Viewing (EXCLUSIVE)
Selome Hailu The audience tally for the series premiere of “The Rookie: Feds” jumped from 2.2 million to 6.3 million viewers after one week of multiplatform viewing, Variety has learned exclusively. Live + 7 data indicates a 400% increase in viewership with seven days of availability on Hulu, DVRs and other platforms. Delayed viewing earned “The Rookie: Feds” a significantly higher rating as well: Live + Same Day data after the premiere showed a 0.31 rating in the key adults 18-49 demographic, which then lifted to a 1.48. The episode, titled “Day One,” aired on ABC on Sept. 27. Running on Tuesdays in the 10 p.m. timeslot is certainly a boost for Live + Same Day numbers regarding “The Rookie: Feds,” making it the follow-up to “Bachelor in Paradise” at 9 p.m. with some viewers carrying over. But the Live + 7 numbers, beyond marking good news for ABC, reveal the viewing tendencies of the show’s audience. Namely, a majority of its viewers prefer to tune in after episodes have already aired — which is, of course, not uncommon these days, though it remains a reminder that even network staples like police procedurals and their spinoffs (the original “The Rookie” debuted in 2018) are becoming common streaming fare.