China’s Lunar New Year Films Undermined by Piracy Despite State Crackdown

Refresh for latest…: Warner Bros’ hybrid live-action/animated feature Tom & Jerry began offshore rollout in mid-February, and this session became the first studio title to hit China in the wake of the Lunar New Year, as well as adding a host of other new markets. The Hanna-Barbera rascals scampered off with a further $19.4M from 33 markets at the international box office in the session, which made for a global $33.1M weekend including domestic‘s strong start.

Chinese New Year movies continued to drive the global and international box office this weekend, after their astonishing Covid-era debuts last frame. Leaders last session, Detective Chinatown 3 and Hi Mom, both crossed the RMB 4B mark locally, with each at an estimated RMB 4.02B ($621M) cume through Sunday. This is after just 10 days of play for each film, and boosts both up the all-time charts

Rebecca Davis editorWarner Brothers’ live action-animation hybrid film “Tom and Jerry” has quietly locked in a Feb. 26 release date in China, which will make it the first foreign film to hit theaters in the wake of the Chinese New Year.The lunar new year public holiday, which this year ran from Feb.

Rebecca Davis editorThe embattled production powerhouse Beijing Culture has emerged as the biggest publicly-listed winner of the Chinese New Year box office bonanza. Its stock price has climbed 18% since the start of the holiday thanks to the success of its hit comedy “Hi Mom.”The boost is a much needed one following two years of losses and a government investigation late last year that unveiled mismanagement and inaccurate figures in its prior financial statements.

Rebecca Davis editorChina’s Lunar New Year holiday brought in a record $1.2 billion (RMB7.8 billion) in ticket sales, making a tenth of the global 2020 box office in just six days.It marked the first time in Chinese film history that the country’s single-day box office exceeded RMB1 billion ($155 million) for five consecutive days.

On Wednesday, Chinese New Year box office achieved yet another new milestone with grosses for the holiday period growing to an estimated RMB 7.78B ($1.2B). This beats the previous all-time high set during the comparable 2019 holiday (RMB 5.9B). China often outdoes itself, but the fact that 2021’s Lunar New Year frame came with Covid capacity restrictions makes the performance even more staggering.

After acquiring Chinese New Year title The Yin Yang Master last week, Netflix is adding animated fantasy New Gods: Nezha Reborn to its roster. The film, based on the classic mythology The Romance Of The Gods, debuted theatrically in China for Lunar New Year on February 12 and grossed $21.3M through the weekend. To date, it has made over $36M in the market. Netflix has taken exclusive global streaming rights outside China.

Patrick Frater Asia Bureau ChiefMovie industry shares soared in Hong Kong on Tuesday in response to the bumper revenues being earned at the mainland China box office over the Chinese New Year holidays.Leading the gains were Imax China and Alibaba Pictures, both of which have direct stakes in the box office boom. Imax China stock climbed by 31% to HK$18.36 per share at the close of trading.

Lunar New Year 2021 is today, February 12th. It’s called Lunar New Year because, as Oprah Magazine describes, “it marks the first new moon of the lunisolar calendars traditional to many East Asian countries.” 2021 is the Year of the Ox, according to the Chinese zodiac. Traditions vary depending on your family and culture.

Rebecca Davis editorThe world’s largest film market is living up to its title with world-record-setting sales.

China's Lunar New Year box office opened with a roar Friday. Wanda Pictures' Detective Chinatown 3 was leading the pack of seven new releases as expected.

marked by a different animal.

Chinese New Year is celebrated later in the year, rather than the January 1 date observed by the Gregorian calendar.

Richard Kuipers Parallel worlds commingle with initially intriguing but progressively less invigorating results in “A Writer’s Odyssey,” a handsomely produced action-fantasy directed by Chinese hitmaker Lu Yang (“Brotherhood of Blades,” “The Sacrifice”).