‘Cheer’ Star Gabi Butler Tells Us About Her New Bikini Collection and Summer Accessory Obsessions
27.05.2022 - 22:41
/ usmagazine.com
Bikini babes! Cheer star Gabi Butler is one of the most well-known cheerleaders of our time — but did you know she’s also a fashion entrepreneur?
The athlete, 24, founded The Bikini Block with her two sisters, Amanda Butler and Ashley Gaffoglio-Ricardo. Since its 2019 launch, the swimwear brand has become a favorite for big-name influencers and athletes alike, including the one and only Simone Biles!
Just in time for summer, the trio has unveiled the Bandana Print Collection. The collection features string bikinis in a classic paisley-print pattern in a wide range of hues to suit every personality.
The sisters have a very Y2K way to wear the styles. To complete each look, they like to wear headbands and scrunchies with their bikinis — particularly ones from their collection, to match the print and pattern of their suit, which Amanda says is the perfect way to embrace the matchy-matchy trend. “And we also love little wraparound skirts and kimonos — even body chains and bucket hats.”
So what separates the sisters’ bikinis from others on the market? For starters they’re made for movement (yes, even cheerleading, if the opportunity presents itself) .“Our suits would often move around or loosen while we were active, whether we were flipping by the pool or jumping off the boat or working out and running on the beach,” Ashley exclusively tells Us in regard to the brand’s inspiration.
As for the brand name — the story behind it is quite literal. “We would buy bikinis for ourselves and then all of our friends wanted them,” says Ashley. “And then the next thing you know, everybody on the block was wearing our suits. So it went from bikinis for the block to The Bikini Block.”
Their bikinis are handmade in Brazil. They work exclusively