Sponsored content. Us Weekly receives compensation for this article as well as for purchases made when you click on a link and buy something below.
17.05.2022 - 17:43 / deadline.com
Kevin Mayer and Tom Staggs’ Candle Media have struck again, announcing the purchase ATTN, a social media storytelling company for Gen Z and Millennials. Candle said today it will help provide scale, capital and expertise to accelerate ATTN’s growth as it continues “to create original content for Gen Z and Millennials across social media, network television and streaming services, in addition to growing their publishing, brand studio, creative strategy and agency services. That includes a TikTok Studio that supports brands and influencers.
ATTN’s co-founders Matthew Segal and Jarrett Moreno, and its existing senior management team will continue to oversee day-to-day operations, original content, production and studio work.
The transaction is expected to close within thirty days.
“ATTN: has a deep, digital-native understanding for how to cut through the noise and reach today’s audiences through engaging content on social media. We are excited for them to join Candle and provide the benefits of their talented team’s expertise across our brands and franchises,” Mayer and Staggs said.
“Partnering with Candle and their growing, talented team of creators will allow us to further this mission in a whole new way, accelerating our growth and reaching even more people with what we create,” said Segal and Moreno.
ATTN launched in 2014. It’s created original series for Facebook, Instagram, TikTok, YouTube and Twitch; networks ABC, NBC, CBS, MTV, Freeform and Discovery; and streaming services Hulu and Apple TV. Its brand studio and creative agency have worked with brands including Amazon, Ford, Google, Intel, Mattel, P&G, Target and T-Mobile.
Candle, backed by investment capital from funds managed by Blackstone’s flagship private equity
Sponsored content. Us Weekly receives compensation for this article as well as for purchases made when you click on a link and buy something below.
Claudia Eller Co-Editor-in-ChiefI originally had intended to write this week’s Editor’s Letter about the controversial trial of Johnny Depp and Amber Heard and how it infuriates me that the case has become a sickening spectacle of memes, audio recordings and video clips that trend on TikTok, and is the butt of mean-spirited jokes largely aimed at Heard. It sickens me that people have lost sight of what is at the heart of this case: potential domestic violence — a dangerous issue that should not be made light of under any circumstances.Violence, of course, is evil in any form, and when the horrific news of the massacre in a Texas elementary school erupted this week, I felt compelled to devote this space to the memory of the 19 children and two teachers who were gunned down in their classroom in Uvalde, Texas, by an 18-year-old with an assault rifle.
If you’re desperately seeking longer looking lashes but lash lift treatments aren’t within your budget, you’ll be pleased to know there’s a brand new hack trending on TikTok that claims to give you the same look using just two products: an eyelash curler and a pot of Vaseline.That’s right, the latest no-makeup-makeup craze sweeping the app is seeing users transform their lashes with just two simple steps – and honestly, the results are amazing. Although we’ve spotted a few versions of the hack on TikTok, generally, it’s advised that you begin by applying a small amount of Vaseline (which you can pick up for just £1.50 here) to the soft pad of your lash curler before using the usual eyelash clamping method.
Self Esteem, has penned an essay about the pressure she believes female artists face to provide TikTok content.The article comes following a number of artists speaking publicly about their experiences of their labels and management pushing them to post on the social media platform.They include FKA Twigs, who has said: “It’s true all record labels ask for are TikToks and I got told off today for not making enough effort” and since deleted her TikTok account. Charli XCX, Florence Welch and more have also expressed similar sentiments.Halsey, meanwhile, said earlier this month: “I have a song that I love that I wanna release ASAP, but my record label won’t let me… my record company is saying that I can’t release it unless they can fake a viral moment on TikTok.
Glen Powell and Greg Tarzan Davis are hard at work on their Top Gun: Maverick press tour!
In very exciting news, Calvin Harris and Dua Lipa are set to reunite this Friday on a new track called Potion, the first release from the Scottish DJ's long-awaited Funk Wav Bounces Vol. 2.
Ah, TikTok. It’s the app that has given us so many weird and wonderful (and, admittedly, at times dangerous) beauty trends over the past few years.
The stars of Top Gun: Maverick stepped out in N.Y. and L.A. to support the film at influencer screenings on both coasts!
Manori Ravindran International EditorCannes is going Meta.The social giant formerly known as Facebook is taking the Croisette by storm and rolling out the red carpet for creators at the festival. Meta has unveiled its first creator villa, which will be powered by Instagram and host up to 300 content creators over two days at the iconic Palais Bulles.According to a blog post authored by Louise Holmes, director of creator partnerships for EMEA, the villa will offer “unique access to experiences and innovations.”Meta’s presence in Cannes follows similar events at U.S.
told Jam Press that she used to contort her face when she felt awkward in pictures. “Then I started showing my chin off more on TikTok with random sounds that then started the chin dance,” she said.
After a canceled 2020 edition and a scaled back gathering last year, the Cannes Film Festival kicked off Tuesday with an eye turned to Russia’s war in Ukraine and a video message from Ukrainian President Volodymyr Zelenskyy.
Todd Spangler NY Digital EditorCandle Media, the next-gen media roll-up play run by ex-Disney execs Kevin Mayer and Tom Staggs, announced the acquisition of ATTN:, a media company that produces short-form news content for Gen Z and millennial audiences.Financial terms weren’t disclosed. According to a source familiar with the pact, Candle Media is paying about $100 million for ATTN: in cash and stock; the deal could be worth up to $150 million with additional earn-out provisions.