Busan Director Huh Moonyung Talks Strength Of Korean Content And Growth Of The Festival’s Drama Series Selection

Korean filmmaker Lee Jeong-hong’s A Wild Roomer and Shivamma, from India’s Jaishankar Aryar, were the winners of the New Currents Awards at the close of an encouragingly busy Busan International Film Festival (BIFF, October 5-14).

Patrick Frater Asia Bureau Chief Korean film “A Wild Roomer” and India’s “Shivamma” have been announced as the joint winners of the New Currents competition, the prestige discovery section of the Busan International Film Festival. “We were particularly sensitive to the lightness and subtlety of the director’s view of his characters. Through his innovative cinematography, he creates original circulations between the characters within a house, and builds a very contemporary universe,” the competition jury said of the Lee Jeon-hong-directed “A Wild Roomer.” “We appreciated the originality and intensity with which the director was able to tell this very contemporary story. Here documentary and fiction meet in an organic and spirited way of making cinema. The generosity of the actors and the scenes create a closeness with this universal story that takes place in an Indian village,” the jury said of the Jaishankar Aryar-directed “Shivamma.”

Rebecca Souw Achieving a balance between artistic creativity and commercial appeal has been a key component of the success of the Korean film and TV industries, said senior executives at the Asin Contents & Film Market, held this week as part of the Busan International Film Festival. Leading U.S. producer Ted Hope said that “Being audience focused but ambitiously creating authored work,” is significant and that Korean filmmakers are able to tap into a wide range of emotions. Yang Yoomin, a Korean producer who has worked with hit filmmaker Yeon Sang-ho, explained why such a discussion was important. She gave the examples of the Hong Kong and Japanese film industries which have both at times enjoyed international success, but which have recently been eclipsed. Hope said that Hong Kong films and Japanese animation are at opposite ends of the spectrum stretching from commerce and art films, but said that Korean stories demonstrate a balance between authorship and audience-focused approaches.

Big Hit Music has issued a new statement addressing the “unauthorised use” of BTS‘ trademark ahead of the band’s forthcoming ‘Yet To Come’ concert in Busan, where the label says it will crack down on “counterfeit” merchandise.The statement, written in both Korean and English, was shared on Big Hit Music’s official social media channels yesterday (October 11). The label revealed that it has been taking “strict measures against companies that have been repeatedly producing, selling and distributing products that infringe on BTS’ portrait and trademark rights (‘rights violating products’)”.The label also announced plans to “conduct on-site inspection[s] and investigation[s] of counterfeit products” at and around the venue of BTS’ forthcoming ‘Yet To Come’ concert in Busan, slated to take place this weekend on October 15 at the Busan Asiad Main Stadium.

Patrick Frater Asia Bureau Chief “Future Laobans,” a project directed by Maung Sun and produced by Maung Sun and Ma Aeint, claimed the Busan Prize, the top award at the Asian Project Market, on Tuesday. The awards were made at an event held at the Paradise Hotel in Busan’s Haeundae district at the end of three days of quick-fire meetings between producers and directors and an array of potential co-producers, financiers and distributors. Organizers said that they put together 705 such one-on-one meetings. The CJ ENM Award went to Indonesia’ “Gaspar,” to be directed by Yosep Anggi Noen and produced by Yulia Evina Bhara and Cristian Imanueli.

Naman Ramachandran An influential panel of buyers from Asia and Europe identified multiple problems in the current, depressed post-pandemic box office landscape for arthouse films and attempted to find solutions at a Platform Busan panel on Monday. The panel included Laure Parleani of Totem Films (France), Kim Heaok of Hark & Company (Japan), Beril Heral of Filmarti (Turkey) and June Lee from Korean streamer Watcha. The panel was moderated by Variety Asia editor Patrick Frater. Parleani mentioned that France has had its worst box office September in 42 years, with only Rebecca Zlotowski’s Venice title “Other People’s Children” and Alice Winocour’s Cannes title “Revoir Paris,” both starring Virginie Efira, bringing some cheer amongst local fare.

Rebecca Souw Korean film and TV story-telling has expanded and adapted under the influence of both COVID and streaming video. As a result, screenwriting today may be more in touch with audience needs, media executives in Busan heard. A panel discussion on Saturday, organized by the Busan Story Market, a new wing of the Asian Contents & Film Market (ACFM) sought to define Korean story telling and analyze why it is currently so successful. One explanation offered by Hwang Hyejung, chief content officer at Korean streamer TVing, was that writers have broadened their outlook to include more current and realistic topics. Romantic comedies and melodramas are no longer the defining genres.

Rebecca Souw TITLE: Behind The Scenes For Singapore-Korea Co-Production “Ajoomma” And Its Journey Ahead Post-Busan The past few weeks have gone by in a blur for Singapore-Korean co-produced comedy film “Ajoomma.” In a short span, it had a world premiere at the 27th Busan International Film Festival, earned four Golden Horse nominations including best actress, best new director, best original screenplay and best supporting actor. And Singapore has selected the film as itOscars contender. But it took seven years to get his far. At a Busan workshop on Saturday, first-time director He Shuming, co-founder of Giraffe Pictures and the film’s executive producer Anthony Chen and co-producer Lee Joon-han discussed the how the film came to life. “Ajoomma: The Curious Case Study of a Singaporean-Korean Co-production” was presented by mylab at the Asian Contents & Film Market.

Korean series Extraordinary Attorney Woo and Squid Game were the big winners at Busan International Film Festival’s Asia Contents Awards (ACAs), which featured a star-studded red carpet and welcomed back international guests for the first time since the event’s inaugural edition in 2019. Extraordinary Attorney Woo took the Best Content Award, the top prize of the ceremony, as well as Best Actress for Park Eun Bin, who heads the show in the role of a young female lawyer with autism. The series was broadcast in Korea on the ENA cable channel where it set the record for the highest ratings in the channel’s history. Netflix also started streaming the show in select territories from June, after which it topped the streamer’s non-English language weekly rankings for two months straight. Netflix’s Squid Game won the Technical Achievement Award and Best Supporting Actor for Park Haesoo, who plays the childhood friend of Lee Jung-jae’s main character in the Emmy award-winning series. Best Actor was presented to Suzuki Ryohei, star of Japanese series Mobile Emergency Room, which was broadcast on Japanese channel TBS and Disney+, while Best Supporting Actress went to Sora Ma of Singaporean series This Land Is Mine. Best Newcomer went to actress Bao Shang En for Chinese show Love Behind The Melody and actor Yokohama Ryusei for Japan’s The Journalist. China’s Wang Xiaoshuai (So Long, My Son) and Yang Yishu were awarded Best Writer for Wang’s first foray into drama series, The Pavilion, produced by Chinese streamer iQiyi. Chinese actress Fan Bingbing was awarded the ACA Excellence Award.

Rebecca Souw Still riding high on the success of “The Roundup,” Korean indie film producer and seller K-Movie Entertainment, is showcasing a slate of 16 movies at the Asian and Contents Film Market, part of the Busan International Film Festival.

Rebecca Souw Korean independent film sales agency, Indiestory is presenting four titles at Busan’s ACFM starting on Saturday. All were produced in 2022, and two of them “The Ripple” and “Dream Palace” are screening at the Busan International Film Festival.  “Dream Palace” depicts the lives of 2 people who move into a new apartment building, only to receive news that their new homes will be back on sale. Inspired by 2010 real estate crises, the film deals with the ordeals of losing a home yet extending compassion to one another. Featuring Kim Sunyoung (“Broker,” “Three Sisters”) and Lee Yoonji (“Good Morning” and hit TV series, “Extraordinary Attorney Woo”), “Dream Palace” is premiering at the Busan festival’s Panorama section.

Patrick Frater Asia Bureau Chief Korean sales agent Finecut has added “Secret: Untold Melody” and “The Dinner” to its burgeoning Asian Contents & Film Market slate. Both titles are sourced from a deal with Hive Media Corp. (“Inside Men,” “The Man Standing Next”). An adaptation of 2007 Taiwan hit “Secret,” “Secret: Untold Melody” is a romance film about pianist and a student. While the original film starred Jay Chou and Gwei Lun-mei, the Korean retread stars Doh Kyung-soo (a.k.a D.O. from celebrated K-pop group EXO) who has acting credits including “Swing Kids” and the “Along With The Gods” franchise, and rising star Won Jin-a (“Netflix’s “Hellbound”). Now in post-production, the film is directed by Seo You-min (“Recalled”).

Rebecca Souw Independent Korean film sales agent, M-Line Distribution is bringing a total of 26 films to Busan’s Asian Content & Film Market (ACFM) this year. Eight of them are screening at the Busan International Film Festival and a handful have planned releases in the fourth quarter of 2022 or early 2023. M-Line is handling sales on “Jiseok,” the documentary feature about the Busan festival’s co-founder and former head programmer who died in 2018 and now has a festival section named in his honor. The film plays at the festival as a BIFF Special Screening. “A Letter From Kyoto” depicts the story of a widow who raised her three daughters after her husband passed away. One of her daughters chanced upon a letter written in Japanese which sparked her curiosity. As mother and daughter delved deeper into her mother’s past life, secrets buried for decades begin to surface. Directed by Kim Min-ju, this is her debut feature and stars Cha Mi-kyeong and Han Seon-hwa. The film was also selected for BIFF’s Panorama section. 

Rebecca Souw “Bogota: City of the Lost,” one of the most expensive Korean films ever made, heads the sales slate presented at Busan by Megabox Plus M, part of Korea’s J Contentree listed company. Crime noir, “Bogota” took 21 months to produce and saw its principal photography start in January 2020 but soon become a victim of COVID. Song Joong Ki (“Space Sweepers”) stars as a young man moving to Colombia with his family for a better life, but he ends up living from hand to mouth. He later goes against all odds to dominate Bogota’s black market. The picture also stars Lee Hee-jun (“The Drug King”) and was directed by Kim Seong-je (“The Unfair”).

Rebecca Souw CJ ENM, which includes Korea’s largest film producer and distributor, is using the Asian Contents & Film Market this week to launch a handful of new titles while basking in its recent box office and festival successes. “The Boys” gets its premiere as a special screening withing the Busan International Film Festival’s expanded Korean Cinema Today section. This crime drama delves into the lives of three teenage boys, falsely accused and jailed for a brutal robbery-murder case. Fifteen years later, they seek a retrial in a bid to prove their innocence.

South Korean sales company Finecut has picked up international rights to webtoon adaptation Brave Citizen (working title), produced by leading Korean OTT platform Wavve, on the eve of Busan’s Asian Film & Contents Market that runs October 8-11.

Rebecca Souw Along with “Return to Seoul” and Kore-eda Hirokazu’s “Broker,” Singaporean comedy film “Ajoomma” joins a growing list of recent foreign movies set in Korea or probing contemporary Korean culture.  “Ajoomma,” which premieres at the upcoming Busan International Film Festival on Friday in the New Currents competition section, tells the story of stereotypical Singaporean middle–aged woman (or “auntie”). Her obsession with Korean TV dramas leads her to visit Korea for the first time and as a result, embarks on a journey of self-discovery. 

Naman Ramachandran Celebrated filmmakers Anthony Chen (“Wet Season”), Anurag Kashyap (“Dobaaraa”), Ifa Isfansyah (“Losmen Bu Broto”), Joko Anwar (“Impetigore”) and Ho Yuhang (“The Ghost Bride”) are serving as directing mentors for the ongoing Malaysian Development Lab for Fiction Feature Films (mylab) initiative at the Busan International Film Festival. The directing mentors will work with the filmmakers of mylab and participate in depth conversations and exchanges on cinema and filmmaking. An incubator program for scriptwriters, directors, producers to work on developing scripts and film projects under lectures and the guidance of regional and international experts in scriptwriting, directing, producing, distribution, and markets and festivals, mylab focuses on projects at an early stage of development, with a team of scriptwriter, director and/or producer attached, targeted at regional or international audiences. 

Busan International Film Festival. It has been a struggle for Asian film festivals and rights markets to return to normal as conservative governments and reticent populations warily and belatedly embraced reduced quarantine periods, the end of mandatory mask-wearing and social distancing. But Wednesday night’s hosts were at pains to stress that this year’s 27th BIFF is operating at full capacity. “I can’t tell you how emotional I am tonight,” said Lee Yong-kwan co-founder of the festival and now its chairman.

Rebecca Souw Leading independent sales agency Finecut has picked up rights representation duties for “Greenhouse,” which will play this week in the Busan International Film Festival’s Vision section. The director, Lee Sol-hui previously saw her Korean Academy of Film Arts graduation short film “Anthill” play in the festival’s Wide Angle: Korean Short Form Competition. With Kim Seo-hyung (“The Villainess”) in the lead role, the film tracks the pain and suffering of a woman who suffers a psychological disorder. Also new on the company’s line up at the Asian Contents & Film Market is revenge-themed thriller “Christmas Carol,” adapted from a Korean best-selling novel of the same name. Directed by Kim Sung Soo, who also made “Save Me,” a 2010 cult series on Korean cable channel, OCN. The film has the ingredients for a fan following among K-Pop fans as it stars boyband, GOT7’s Park Jinyoung.