HYBE’s request to trademark V from BTS‘ popular ‘Borahae’ phrase.The phrase, now synonymous with BTS, was first coined by V during a BTS fanmeet event in 2016. The term, a portmanteau of the Korean words saranghae (I love you) and borasaek (purple), was created with the following message in mind to be used between BTS and their fanbase, per Soompi: “Just as purple is the last colour of the rainbow, I will trust and love you until the very end.”A report from Sports Kyunghangclaims that the South Korean entertainment giant’s request to trademark the ‘Borahae’ phrase was rejected as it went against the “principles of good faith”, as translated by Soompi.KIPO noted in their statement that the term was first coined by V – referred to in the report by his birth name, Kim Tae-hyung – during a BTS fanmeet on November 13, 2016, and that the entity entitled to the trademark is V himself.