Box Office: ‘The Woman King’ Earns $1.7 Million in Thursday Previews

It was a varied offering at the international box office this weekend with newcomers from Hollywood and offshore markets, as well as notable holds, as we inch closer to full-on action later in October. 

“Smile,” which was projected for an opening in the high teens against its $17 million production budget, actually saw a slight 4% increase in grosses from Friday to Saturday, beating industry estimates which had predicted a slight decrease after the film earned audience scores of B- on CinemaScore and a 69% positive rating on Comscore/Screen Engine’s PostTrak. While those scores could signal a more frontloaded box office run, the word-of-mouth among hardcore horror fans still seems to be running pretty strong and giving “Smile” a chance to match the $23.6 million opening of Universal/Blumhouse’s “The Black Phone” from earlier this year if Sunday numbers also beat projections.

Brent Lang Executive Editor Paramount’s “Smile” debuted to a sizzling $22 million, easily topping the domestic box office. The horror film beat out the weekend’s other new wide release, Universal’s LGBTQ romantic comedy “Bros,” which landed in fourth with a paltry $4.8 million debut. “Smile” ranks as one of the better original horror debuts of the year, beating out 20th Century Studios’ “Barbarian” ($10 million) and Sony’s “The Invitation” ($7 million). As the box office enters October, the horror genre will continue to take center stage with Universal’s “Halloween Ends” releasing in two weeks and hoping to cash in on the excitement for thrills and chills. The box office result for “Smile” is a frighteningly good haul, seeing as it cost Paramount a measly $17 million to produce. The company used some clever marketing tactics this week by strategically placing paid actors, with huge, creepy smiles plastered on their faces, behind home plate during televised Major League Baseball games. Social media users quickly noticed the unsettling fans, who wore “Smile” t-shirts, when the cameras zoomed in on batters stepping up to the plate.

Rebecca Rubin Film and Media Reporter Hold onto your bucket hats: Sony’s action-thriller “Bullet Train” crossed $100 million at the domestic box office. It’s an impressive milestone (in post-COVID times) for an original movie that doesn’t involve marquee comic book heroes or intergalactic adventures. It helps, of course, that a bankable actor like Brad Pitt stars in the film, as a heavily therapized assassin named Ladybug. “Bullet Train” reached $101 million in domestic ticket sales on Friday, making it only the 14th release this year to hit that benchmark. With another $130 million at the international box office, the film has now earned $231 million in global ticket sales to date.

“Smile” is opening on the upper end of pre-release independent projections with $8.2 million earned on Friday from 3,645 locations and an estimated $19 million opening, which would be the third straight weekend that a No. 1 film has earned that amount.

Paramount’s horror movie Smile struck up $2M in Thursday night previews that started at 7 p.m., a figure that’s just above M. Night Shyamalan’s Old from summer 2021, which did $1.5M in its previews, and just under Universal/Blumhouse’s Black Phone Thursday previews which were $3M in June.

Smile,” the unsettling Paramount horror about grins, murder and suicide, has earned $2 million from Thursday previews at the domestic box office. On the other side of the cinematic spectrum, Universal’s “Bros,” a romantic comedy with entirely LGBTQ cast, has grossed $500,000. As the two movies face off at the box office this weekend, “Smile” is expected to earn the top spot over “Bros” and defending champ, “Don’t Worry Darling,” which has earned $25.5 million in its first week of release. The horror movie is projected to earn between $16 million and $20 million this weekend. Paramount will be smiling from ear to ear with a box office haul anywhere in that range, seeing as the low-budget fright fest cost a measly $17 million to make.

eerily grinning fans at a baseball game or Eichner running down New York City streets with Paul Rudd and a pack of lesbians. For a comparison for “Smile,” Universal and Blumhouse’s “The Black Phone” from this summer, another original horror film, managed $3 million in its Thursday previews before opening to $23.6 million.

Patrick Frater Asia Bureau Chief China recorded an unchanged top five films and its weakest box office weekend since Chinese New Year. Nationwide gross box office was just $18.6 million. Comedy drama film “Give Me Five” held on to the top spot for the third week, with a weekend score of $6.3 million (RMB43.3 million), according to data from consultancy Artisan Gateway. It now has a cumulative of $46.4 million since release on Sept. 9, 2022. The film is the story of a young man who is helping his father rediscover his lost memories. As he does so, he is transported back in time and accidentally alters his parent’s pasts. That means he must reunite the pair or risk never being born. It stars Ma Li Chang Yuan and Wei Xiang and is directed by Zhang Luan.

Brett Morgen’s Moonage Daydream swept up a cool $922,000 at the domestic box office this weekend, while an impressive array of top industry players took Saturday to mull the global future of arthouse film. The real test — of specialty’s core adult audience willingness to return to cinemas — starts this fall, according to execs at the Zurich Summit, an in-person event straddling the Zurich Film Festival.

J. Kim Murphy It’s been a rambling, rocky odyssey to the release of “Don’t Worry Darling” — one involving canceled late-night appearances, rumors of production rivalries and conspiratorial frame-by-frame analysis of red carpet body language and an alleged loogie trajectory. But there was always going to be an opening weekend at the end of this road. And the numbers show that Olivia Wilde has directed a hit. “Don’t Worry Darling” should have no trouble topping the domestic box office, projecting a $21 million debut from 4,113 theaters. The film earned $9.4 million from opening day and Thursday previews — a more-than-solid figure for an original film that carries a modest $35 million production budget.

New Line’s Olivia Wilde-directed genre movie Don’t Worry Darling grossed $3.1M in previews split between Monday’s sold-out Imax fan screenings and Thursday showtimes that began at 4 p.m.

projections, the New Line Cinema film will earn $17 million from its opening weekend. Independent projections put that number at $18 million to $20 million. According to reports, its budget falls in the mid-$20 million range.The Florence Pugh and Harry Styles-starring psychological thriller premieres opposite Disney’s re-release of “Avatar” (2009), a few months before its sequel “The Way of Water” hits theaters.

Jordan Moreau After what seems like months of eye-catching headlines and a towering rumor mill of behind-the-scenes drama, Olivia Wilde’s “Don’t Worry Darling” has landed in theaters, earning $3.1 million at the domestic box office from previews. The early haul includes Thursday previews from more than 3,300 locations and a Monday live Imax event. The Warner Bros. film is estimated to earn between $17 million to $20 million in its opening weekend, with some projections as high as $25 million. With a price tag of $35 million to produce, a result anywhere in that range would mark a solid start for the film. “Don’t Worry Darling” is Wilde’s second directorial effort, after her 2019 debut “Booksmart,” which was critically adored, but underperformed at the box office. The R-rated comedy had a soft opening of just $8.7 million over the four-day Memorial Day weekend. “Don’t Worry Darling,” a twisty psychological thriller with a starry cast including Harry Styles, Florence Pugh and Chris Pine, will surely eclipse that box office mark.

Patrick Frater Asia Bureau Chief Comedy drama film “Give Me Five” held on to the top spot at the mainland Chinese box office with a weekend score of just $7.4 million (RMB50.8 million). The film is the story of a young man who is helping his father rediscover his lost memories. As he does so, he is transported back in time and accidentally alters his parent’s pasts. That means he must reunite the pair or risk never being born. It stars Ma Li Chang Yuan and Wei Xiang and is directed by Zhang Luan.

Rebecca Rubin Film and Media Reporter “The Woman King,” a historical action epic starring Viola Davis, ruled over domestic box office charts in its opening weekend. Bolstered by stellar reviews and positive word-of-mouth, the movie collected $19 million from 3,765 North American cinemas over the weekend, arriving at the higher end of expectations. Independent tracking services projected “The Woman King” would kick off with $15 million to $18 million, while Sony estimated a debut closer to $12 million. Sony is lucky the film exceeded its ultra-conservative forecasts. “The Woman King” cost $50 million to produce, not including the tens of millions in marketing expenses, including a stop at the Toronto International Film Festival.

The next three weekends are favorable for “The Woman King,” with upcoming releases including Warner Bros’ “Don’t Worry Darling,” which has received mixed reviews, Universal’s LGBT comedy “Bros,” and the Sony family film “Lyle Lyle Crocodile.” There won’t be a theatrical release with the sort of action and intensity that “Woman King” offers until “Halloween Ends” on October 14, so it will have plenty of time to build word-of-mouth both as a female-fronted historical film among Black and female audiences and potentially as an exciting action film among crossover demographics. It will need to do so as the film still has to turn a profit against its $50 million production budget, which was co-financed by TriStar and eOne.

That opening weekend would be just a tad higher than the $17.2 million opening for fellow Sony release “Where the Crawdads Sing,” which legged out to an $86 million domestic run thanks to strong word-of-mouth from female audiences. For “The Woman King,” Sony is hoping for a similar long box office run during this sluggish box office period as audience buzz builds.So far, it looks like Sony’s hopes will be fulfilled.

J. Kim Murphy “The Woman King” has found its throne at the box office. The Sony release is drumming up a projected $18 million opening from 3,765 locations, in line with most analysts’ estimates heading into the weekend. The epic also benefited from landing some premium format auditoriums, such as Imax, lending an additional boost to revenue. Though that doesn’t necessarily qualify as a grand opening, it’s a solid start for the action film, which carries a $50 million production budget and has no ties to existing franchises. What’s more, it’s more than enough for “The Woman King” to top box office charts on a slow weekend with few rival releases.

“The Woman King,” the historical action epic starring Viola Davis, took in $1.7 million at the box office from its Thursday night preview screenings, which opened at 3 p.m. on 3,271 screens. The Sony and eOne film will launch at 3,765 locations this weekend.In its opening weekend, the studio projects “The Woman King” to earn $12 million against a $50 million budget.