J. Kim Murphy “Smile” has something grin about this weekend. The creeper is projected to land a $19 million debut from 3,645 locations. It’s a fantastic start for the genre film, which carries a modest $17 million production budget. Compared to other original horror entries this year, Universal’s supernatural kidnap thriller “The Black Phone” kicked off with $23 million while 20th Century Studios’ “Barbarian” opened to $10 million. “Smile” landed a mildly positive “B-” grade through research firm Cinema Score, though such a figure is standard for a horror release. The film has drawn good buzz with solid reviews, scoring a 79% from top critics on review aggregation website Rotten Tomatoes. Variety‘s chief film critic Owen Gleiberman praised the film in his review, writing that it “sets up nearly everything — its highly effective creep factor, its well-executed if familiar shock tactics, its interlaced theme of trauma and suicide — before the opening credits.”