Bill Simmons Upped To Head Of Global Sports Content, Max Cutler To Head of Talk Creator Content & Partnerships In Spotify Exec Revamp
12.05.2022 - 18:19
/ deadline.com
In the wake of last month’s news of Courtney Holt’s exit from Spotify, the company has made several moves in its exec structure as it continues to expand in podcasting and creator-driven content.
Bill Simmons will continue to lead The Ringer, the outlet he founded and sold to Spotify in 2020, but is also being upped to head of global sports content and managing director of The Ringer. In the new role, he will lead sports strategy around the world, which will aim to build on progress in the category in the U.S.
Simmons will report to Julie McNamara, who will continue to serve as head of talk studios, overseeing all original content across Spotify. Along with the Ringer, suppliers under her aegis include Parcast and Gimlet as well as original partnerships such as Bad Robot, DC/WB’s Batman Unburied, Jemele Hill’s Unbothered Network and Prince Harry and Meghan Markle’s Archewell Audio.
Max Cutler is also being promoted, from head of new content initiatives & managing director of Parcast to head of talk creator content & partnerships. He will manage and grow the company’s creator ecosystem as well as licensed content and new content initiatives. Spotify plans to launch an operation dedicated to creator content, which Cutler will oversee, with a team of yet-to-be-designated direct reports. As CEO Daniel Ek signaled on the company’s most recent quarterly earnings call, Spotify is aiming to boost the number of overall creators from current levels of about 11 million to 50 million.
In conveying the news, Spotify called it a “massive level up moment for so many hard working people and for our podcasting efforts as a whole.” It added that the aim is to execute “an acceleration and expansion of our ambitions.”
Overseeing the reworking of
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.