BBC audience economy

BBC, Sky Extend Long-Term Strategic Partnership, Reveal Plans to Jointly Support U.K. Creative Economy

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Naman Ramachandran U.K. public service broadcaster BBC and Comcast-owned pay TV operator Sky have renewed and expanded their long-term strategic partnership to feature the BBC’s brands and services on Sky’s TV products.The agreement will ensure that the BBC’s original content will be even more prominent on Sky platforms by making it even easier for Sky customers to find programs on BBC iPlayer and BBC Sounds, both now and in the future.

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