Baseball Advertisers Get Ready for Big New Swing

Brian Steinberg Senior TV EditorCarla Hall, a longtime Food Network contributor who has also logged stints on ABC’s “The Chew” and Bravo’s “Top Chef,” has struck a new talent pact with the Discovery-owned media property.Hall’s new deal means she will work exclusively with Food Network across its linear and digital outlets, and will take part in “Halloween Baking Championship,” “Holiday Baking Championship,” “Worst Cooks in America,”  and Food Network’s Kitchen app.

Brian Steinberg Senior TV EditorViacomCBS said its second quarter net income tumbled amid declines in advertising revenue at its cable and broadcast outlets, the latest sign of the toll the coronavirus pandemic has taken on the operations of U.S. media companies.Revenue fell 12% to $6.28 billion, compared with $7.14 billion in the year-earlier period.

Brian Steinberg Senior TV EditorJackie Levin, a veteran producer at NBC News’ “Today” who in recent years steered the show’s 9 a.m.

Brian Steinberg Senior TV EditorDiscovery said second-quarter net income fell 71% after the coronavirus pandemic spurred a pullback in advertising at both its U.S.

Brian Steinberg Senior TV EditorViacomCBS is joining the parade of media companies trying to simplify their increasingly dizzying array of video offerings to advertisers.The company, created from the merger of Viacom Inc. and CBS Corp.

Brian Steinberg Senior TV EditorAMC Networks said the coronavirus pandemic and a substantial impairment charge contributed to a significant decline in second quarter profit, the latest media company to show the signs of grappling with conditions that have scuttled TV production and slowed the flow of advertising.The New York owner of the AMC, IFC and Sundance cable networks said net income fell to $15 million, or 28 cents a share, compared with $128.7 million, or $2.25 a share, in the

Brian Steinberg Senior TV EditorMore people continue to watch TV or other forms of video in the midst of the pandemic, but Madison Avenue is spending fewer dollars to dazzle them.National TV advertising fell 9% in June to $3.2 billion, according to Standard Media Index, a continuation of negative trends that have been in place since the coronavirus pandemic struck in March.

Brian Steinberg Senior TV EditorAn interview between Axios reporter Jonathan Swan and President Donald Trump that aired Monday on HBO has drawn the kind of social-media huzzahs accorded to a heartwarming meme or the drop of a Taylor Swift album.In a conversation taped Tuesday, July 28, Swan questions Trump’s use of statistics to describe how the nation is grappling with coronavirus, suggesting U.S. efforts are working better than those of other countries.

Wiz Khalifa has shared a new song called ‘Top Down’ – listen to it below.Taken from his upcoming mixtape ‘Big Pimpin’, Wiz teams up with New York producer Harry Fraud – known for his work with French Montana and Curren$y – for the roll-your-windows-down, laid back track.It follows a string of records the Taylor Gang rapper has put out as of late, including ‘Flight to China’, taken from the recently released ‘Road To Fast 9’ mixtape; ’90 IROC-Z’, where he teamed up with Curren$y; and ‘Gah Damn

Nyck Caution has shared new song ‘Margot Robbie’ as an ode to his home city of New York – listen to it below.The Joey Bada$$-signed rapper’s new track appears on his recently released ‘Open Flame’ EP, which also includes ‘Famiglia’ featuring Meechy Darko of Flatbush Zombies.“From the beat to the lyrics just feel like a New York vibe from the second I heard it,” Caution said of the track.

Dan + Shay are trying out some new “pet sounds”.

Brian Steinberg Senior TV EditorWhen basketball fans tune in to an NBA doubleheader Thursday night on TNT or the start of ESPN’s coverage on Friday, they will have a courtside seat to a good chunk of the action.

Brian Steinberg Senior TV EditorMike Greenberg must move fast as the host of ESPN’s “Get Up” each weekday morning. He’s hoping a new radio gig in the afternoons will give him the chance he needs to slow things down.“On the TV show, we are just flying through stuff.

Brian Steinberg Senior TV EditorWhen it comes to sports broadcasts, NBCUniversal has a singular goal: The company wants to push even those advertisers who might not typically rush to football, hockey or Nascar to get into the game.The Comcast-owned company is about to make the rounds of media buyers and advertisers with a study of the attitudes of sports-deprived consumers in May – in the depths of the nation’s coronavirus shutdown – in the hopes of demonstrating how eager these people are to

Brian Steinberg Senior TV EditorFans won’t be able to watch NBA games court-side thanks to the coronavirus, but the league hopes to fill their absence with everything from the sounds of sneaker squeaks to the sight of fans beaming on the sidelines on big screens thanks to partnerships with Anheuser-Busch InBev and Microsoft.More than 300 fans will be invited to appear live on 17-foot video boards surrounding the court at NBA games taking place in Orlando at Walt Disney’s ESPN Wide World of

Brian Steinberg Senior TV EditorIn his role as ABC News’ Chief White House Correspondent, Jonathan Karl has helped tell the story of the Trump administration’s oversight of the United States. Now he and the news outlet are gearing up to tell the story behind the story.ABC News will on Tuesday, July 28, at 9 p.m.

Brian Steinberg Senior TV EditorIf NBC and Lorne Michaels have their way, NBC’s “Saturday Night Live” this fall could move from being produced from cast members’ homes to being made the old-fashioned way – “from New York.”Michaels and his team are making plans to bring the show back to NBC’s Manhattan studios for the venerable late-night program’s 46th season, according to two people familiar with the matter – the latest of TV’s wee-hours programs to try and navigate a new normal in the midst

July 17, 2020And as the fundraiser approached its £232,000 target it was given a boost by another footballer, this time by a World Cup winner.Aston Villa goalkeeper Pepe Reina donated £2,000 to the cause, and wrote on the fundraising page: “Be strong little warrior!!”

Brian Steinberg Senior TV EditorRobert Irvine will add some new ingredients to Food Network as part of a new two-year deal with the Discovery-owned cable outlet.Irvine will lead new episodes of his series “Restaurant: Impossible” and develop mid- and short-form video segments for both linear and digital venues, including Food Network’s Kitchen app.

Brian Steinberg Senior TV EditorHulu is thinking big by trying to get some of the smallest video advertisers to start buying commercials.The Disney-controlled streaming-video hub has long worked with Madison Avenue giants like Coca-Cola and Procter & Gamble, but on Wednesday unveiled a concerted effort to get marketers with less heft to start considering Hulu as a choice as well.Advertisers willing to spend at least $500 will be able to utilize a new self-service product, Hulu Ad Manager, that